Digital Marketing Executive

7 days ago


Kochi Kerala India ACET Migration Full time ₹ 4,00,000 - ₹ 8,00,000 per year

We are looking for a dynamic DigitalMarketer, who understands the technical side of digital marketing. Thecandidate should be a quick learner, smart & innovative to use variousmarketing tools & plugins to increase the effectiveness of digitalmarketing. Candidate Expertise:1)     SocialMedia Optimization: a.     Shouldbe expert in managing various social media handles especially Facebook,Instagram, Linkedin and Twitterb.     Shouldhave thorough knowledge about Facebook for Business, Google My Business andBusiness features of other social media platforms.c.      Shouldhave an excellent understanding of running ads on various social mediaplatforms especially Facebook, Linkedin and Google.d.     Shouldunderstand dynamics of Facebook, Google, Linked, Twitter algorithms &policies2)     SearchEngine Optimization: The candidate should have expert level skills in devisinga strategy for SEO and executing it. Experience with multiple industries willbe preferred.3)     Website: a.     Thecandidate should be able to make a basic / eCommerce website on WordPress /Spotifyb.     Shouldbe able to maintain the website, do alterations (when needed) and do the SEOfor it.c.      Shouldbe innovative to use various plugins and integrate them with the website sothat customer reach is improved.4)     Campaigns:a.     Shouldbe an expert in creating and executing campaigns in all the social mediaplatforms (Google, Facebook, Linkedin etc.), email & SMS campaignsb.     Shouldbe able to capture database from campaigns and design re -targeting campaignc.      Shouldbe able to create a workflow for auto campaigns, email and SMS marketing. 5)     CommunicationStrategy:a.     Shouldbe able to design a holistic communication for a brand in all the channelsb.     Shouldhave sound knowledge and be updated with the latest keywords, hashtags andother technical aspects for creating effective communication messagesc.      Shouldbe able to draft basic content and also design basic level creatives formarketing.6)     MarketingTools:a.     Shouldknow effective and also latest digital marketing tools and plugins.b.     Shouldbe able to create bot messages for messengers and other social media platformsc.      Shouldhave knowledge and experience in using marketing automation tools &services and their integration with website & social media platforms7)     Knowledgeof basic coding, CRM, AWS will be added advantage and will be given preference. 8)     Thecandidate who keeps track of the latest trend, updates, policy changes (at thegovernment & social media level) and can adapt digital marketing strategywill always be preferred.



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