PPC Specialist

5 days ago


Mohali, Punjab, India INFLUX SERVICE Full time

Job Title: PPC Specialist

Location: Mohali

Experience: 1–6 Years

Job Summary:

We are looking for a results-driven PPC Specialist to manage and optimize our paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid campaigns to maximize ROI and achieve business goals.

Key Responsibilities:

  • Develop, execute, and manage PPC campaigns on Google, Meta, LinkedIn, and other relevant platforms.
  • Perform keyword research, competitor analysis, and audience targeting.
  • Write engaging ad copies and ensure strong call-to-actions.
  • Monitor daily campaign performance, optimize bids, and adjust budgets for better ROI.
  • Track, analyze, and report campaign performance using Google Analytics and ad platform dashboards.
  • Conduct A/B testing on ads, landing pages, and targeting strategies.
  • Stay updated with the latest PPC trends, platform updates, and best practices.
  • Collaborate with the marketing and design teams to ensure cohesive ad creatives and landing pages.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–6 years of proven experience managing PPC campaigns.
  • Strong understanding of Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Proficiency in Google Analytics, Tag Manager, and keyword research tools.
  • Excellent analytical skills and attention to detail.
  • Google Ads and/or Meta certification preferred.

Job Types: Full-time, Permanent

Work Location: In person



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