PPC Specialist
5 days ago
Job Title: PPC Specialist
Location: Mohali
Experience: 1–6 Years
Job Summary:
We are looking for a results-driven PPC Specialist to manage and optimize our paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid campaigns to maximize ROI and achieve business goals.
Key Responsibilities:
- Develop, execute, and manage PPC campaigns on Google, Meta, LinkedIn, and other relevant platforms.
- Perform keyword research, competitor analysis, and audience targeting.
- Write engaging ad copies and ensure strong call-to-actions.
- Monitor daily campaign performance, optimize bids, and adjust budgets for better ROI.
- Track, analyze, and report campaign performance using Google Analytics and ad platform dashboards.
- Conduct A/B testing on ads, landing pages, and targeting strategies.
- Stay updated with the latest PPC trends, platform updates, and best practices.
- Collaborate with the marketing and design teams to ensure cohesive ad creatives and landing pages.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 1–6 years of proven experience managing PPC campaigns.
- Strong understanding of Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Proficiency in Google Analytics, Tag Manager, and keyword research tools.
- Excellent analytical skills and attention to detail.
- Google Ads and/or Meta certification preferred.
Job Types: Full-time, Permanent
Work Location: In person
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