Digital Marketing Executive

About WeRize

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India's largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd).

This customer segments not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt. banks. PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property , health and life insurance and investment products. WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit. While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves. So, a pure digital model doesn't work for this segment. WeRize has innovated on this front through its 'Finance ki online dukaan (Social Shopify of Finance)', a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support. These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers. Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesn't work for this segment. While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every city. That results in very high CAC and operations costs for such companies. WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own. This results in highly profitable business model for Werize.

To know more about the company, please visit:
com

Job Overview:

We are looking for a
Digital Marketing Executive
to manage end-to-end marketing operations with a strong focus on acquisition, CRM, and performance optimization. This role requires a proactive and analytical professional who can plan, execute, and measure digital campaigns across multiple channels while ensuring customer engagement and retention. You will collaborate with cross-functional teams to drive growth in a fast-paced B2C/fintech environment.

Key Responsibilities

• Campaign Management:
  Plan, execute, and optimize digital marketing campaigns across various channels, with a primary focus on Meta (Facebook, Instagram) and Google Ads (Search, Display, App Campaigns).
• CRM & User Engagement:
  Utilize CRM and marketing automation platforms like Webengage and Moengage to segment users, run targeted campaigns (push notifications, in-app messages, email, SMS), and improve user lifecycle marketing.
• Performance Analysis:
  Monitor and analyze campaign performance, key metrics such as CPA, CPL, ROAS, LTV, and conversion rates.
• Dashboard Management:
  Efficiently manage and navigate multiple marketing tools and dashboards to synthesize data and extract actionable insights for campaign improvements.
• Data-Driven Optimization:
  Use your analytical understanding to interpret complex data sets, identify trends, and make recommendations for optimizing ad creatives, targeting, and budget allocation.
• Collaboration:
  Work closely with the design, and content teams to ensure marketing campaigns are aligned with business objectives and brand messaging.
• Market Research:
  Stay up-to-date with the latest trends and best practices in the fintech industry, digital marketing, and emerging technologies.

Required Skills and Qualifications

• Digital Marketing Tools:
  1-3 years of hands-on experience managing campaigns on platforms like
  Meta Ads
  and
  Google Ads
  is essential.
• CRM Expertise:
  Proven experience with marketing automation and CRM tools such as
  Webengage, Moengage
  , or similar platforms (e.g., Clevertap).
• Analytical Acumen:
  Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. Proficiency with tools like Google Analytics, and MS Excel is required.
• Multitasking Pro:
  Demonstrated ability to manage multiple tools, campaigns, and dashboards concurrently while maintaining sharp attention to detail.
• B2C/App Marketing:
  Experience in a B2C environment, especially in the fintech or app-based business sector, is a significant advantage.
• Communication:
  Excellent verbal and written communication skills.
• Education:
  Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• Mindset:
  A proactive, self-starter attitude with a passion for digital marketing and a drive for results.