Social Media Marketing

We're building something audacious, something global, in next tech at Mai Labs: a new digital infrastructure layer, an internet architectural rail that puts users, builders, creators and developers first. Our mission? To distribute participatory power to billions of people in the digital economy.

What this actually means:
We have built our own L1 blockchain, and a backend technical structure for protocols and ecosystem to make digital infrastructure efficient, secure and more accessible. Our global products and tools are natively built for web 3.0 world. You will work with teams working on tech products across blockchain, and distributed systems – for a real-world problem solving.

We're taking on established paths and conventional wisdom about how the Tech and Internet should work. Underlying principle is to solve the hard problem of protecting user rights, digital intellectual property rights and protection of assets in an age of AI and instant replication.

Cultural Expectations:
Our start-up journey involves constant evolution and adaptation to market dynamics. People work on strategizing entirely new systems with a hands-on approach, within short time frames. Resources consciousness is high, and you get freedom to operate across products, do your best work, and stand ahead in the tech curve.

You can expect:

•
Thriving in decision making in an ambiguous, fast-paced environment

• To exhibit exceptional integrity and reliability on promise delivery

• Will collaborative and have inclusive attitude

• A value outcome driven thinking with resource optimization

If above resonates with you, we will love to have a discussion with you.

About the Role:
As a Social Media Marketing Specialist, you'll turn complex Web3 concepts into engaging content that grows community, drives brand awareness, and sparks conversation globally. You'll be the voice of the brand across social platforms—crafting narratives, building communities, and translating product and brand updates into thumb-stopping content for the Web3-native and curious Web2 audience alike.

Location: Noida (WFO) / 5 Days

What will you get to do?

• Strategic Leadership:
Develop and execute social media strategies across Twitter/X, LinkedIn, Instagram, Telegram, and Discord to drive brand engagement and achieve quarterly growth targets.

• Content Creation:
Own and create platform-tailored content calendars featuring memes, videos, threads, explainers, and campaign series for target audiences with measurable engagement goals for each content type.

• Community Management:
Engage with followers, thought leaders, and partners to foster conversations and community growth across platforms; implement response time standards and community health metrics.

• Brand Voice Development:
Craft a bold, distinctive brand tone that connects with both web 3.0-native users and Web2 audiences exploring blockchain; maintain brand consistency across all channels.

• Campaign Execution:
Generate momentum around product launches, partnerships, token announcements, and events through creative storytelling with clear KPIs for each campaign.

• Data-Driven Optimization:
Monitor engagement, reach, sentiment, conversion metrics to refine strategy, improve performance outcomes; deliver bi-weekly analytics reports with actionable insights.

• Crisis Management:
Develop and maintain social media crisis response protocols; monitor brand mentions and sentiment to quickly address potential community concerns.

Profile Expectations:

• 4+ years of experience in digital/social media marketing preferably in Web3/blockchain or tech startups.

• A knack for translating complex tech (blockchain, tokens, DeFi, DAOs, etc.) into simple, engaging content.

• Proven experience managing multi-platform growth, with examples of viral or high-performing campaigns.

• Strong copywriting skills and creative sensibility (bonus: ability to brief design/video teams).

Hiring Process-
3-4 rounds of interviews with Function, HR & senior leaders