Catchment sales Manager
7 days ago
xTERRITORY SALES MANAGER - LCO
India
We are a fun-loving, energetic and fast growing company that breathes innovation. We strive to give an unparalleled experience to our customers and win them for life. One in every 24 people on this planet is served by Airtel. Here, we put our customers at the heart of everything we do. We encourage our people to push boundaries and evolve from skilled professionals of today to risk-taking entrepreneurs of tomorrow. We hire people from every realm and offer them opportunities that encourage individual and professional growth. We are always looking for people who are thinkers & doers; people with passion, curiosity & conviction; people who are eager to break away from conventional roles and do 'jobs never done before.
Function: Homes
Reporting To: Regional Head
Job Level: Senior Executive
Purpose of the Job
Current wired broadband sizing n India is estimated at 30 Mn, with government PSUs (BSNL & MTNL) serving 13 Mn, the Private players (Airtel/ ACT, Hathaway etc.) serving 7 Mn and another 10 Mn of unreported base, served by smaller LCOs in partnership with MSOs/ ISPs.
This translates to mere 10% household penetration, much lower than average 50% worldwide and 90%+ in Europe & US. In contrast, India has a total base of 167 Mn linear TV customers over DTH/ Cable, clearly demonstrating the huge market for media consumption in India, which are potential for Homes Broadband.
There are estimated 60K Local cable operators, who provide Cable TV services by laying OH coaxial cable (in tie up with MSOs, estimated 6K), with estimated customer base of 10 Mn, in Tier I, II & III towns. We intend to aggressively pursue this opportunity.
The Channel Manager has to drive business through the identified LCO in the defined 2/3 cities.
The person will be reporting to the Regional head Broadband Franchise and will drive Gross add and Base growth he will be required to demonstrate strong execution skills to ensure participation of LCO in daily activities. The person will also manage and foster relationships with LCO.
Key Deliverables
- Ensure Targeted new acquisition
- Drive Base recharge with support of CS and LCO
- Ensure LCO payouts and other support
- BTL activities in areas of operations
- LCO on boarding
- Team handling
- Ensure Go To Market ways of working
Skills Required
- Strong Execution Skill.
- Partner Management
- Distribution effectiveness
- Drive productivity
- Excellent communication skill
- Go To Market working
Educational Qualifications
- Full Time graduate, preferably MBA/ PGDM
Work Experience
- 2+ years of Sales Experience
Preferably Telecom/FMCG
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