Staff Outbound Product Manager

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

As a Staff Outbound Product Manager – ServiceNow within the DemoHub team, you will play a pivotal role in shaping how ServiceNow's value is showcased to customers. DemoHub is a 60+ member team dedicated to creating best-in-class demo content that empowers sales and drives customer engagement. In this role, you will act as a strategic bridge between products, business outcomes, and customer value, leveraging your deep expertise in the ServiceNow platform to craft impactful demo narratives, design cross-product experiences, and enable go-to-market success. This position demands a unique blend of technical acumen, creative storytelling, and cross-functional collaboration, influencing stakeholders across product, sales, and enablement organizations to deliver high-impact, outcome-driven demo experiences.

What Tx DemoHub Does

Tx DemoHub is a 23+ member expert team dedicated to creating best-in-class demo content that empowers sales and drives customer engagement across the ServiceNow ecosystem. The team transforms product capabilities into meaningful, business-focused stories that help customers visualize real-world value.

Our Core Focus Areas:

• Cross-Product Demo Experiences: Showcasing the power of ServiceNow by designing end-to-end, multi-workflow demos that reflect real enterprise use cases.
• Reusable Demo Assets: Building scalable, high-quality demo environments and assets that accelerate field readiness and customer conversations.
• Collaboration and Enablement: Partnering closely with Product Management, Solution Consulting, and Go-to-Market teams to ensure alignment with messaging, roadmap, and market priorities.
• Innovation: Continuously integrating new ServiceNow capabilities—such as AI, automation, and industry solutions—into demo content to stay ahead of the curve.
• Operational Excellence: Standardising demo delivery frameworks, ensuring consistency, quality, and reliability across all assets.

• Bring 8+ years of hands-on experience on the ServiceNow Platform as a Product Owner, Developer, or Solution Consultant, with deep understanding of its architecture, administration, and development capabilities.
• Act as a trusted subject matter expert across the ServiceNow ecosystem, capable of articulating platform value to both technical and executive stakeholders.
• Partner with Product Management, Solution Consulting, and Marketing teams to define product positioning, solution stories, and business value messaging.
• Conceptualize and build cross-product use cases that demonstrate measurable business outcomes and align with customer priorities.
• Conduct competitive and market analyses to identify differentiation opportunities and strengthen product narratives.
• Demonstrate familiarity with the Common Service Data Model (CSDM) and advocate its value in enabling connected workflows.
• Translate technical concepts into clear, outcome-driven business language for diverse audiences, including C-suite leaders.
• Collaborate across global teams and time zones to align priorities, drive product storytelling, and deliver consistent messaging.
• Support field enablement by creating content such as solution briefs, demo narratives, playbooks, and customer-ready collateral.
• Utilize data-driven insights to evaluate messaging impact, track adoption metrics, and guide strategy refinement.

• Show proficiency or interest in ServiceNow SecOps and GRC products, understanding their role in the broader risk and resilience landscape. Prior experience in these areas is advantageous but not mandatory.

• Exhibit excellent communication, articulation, and documentation skills, with the ability to influence through insight and clarity.
• Balance strategic vision with execution excellence — prioritize effectively and maintain focus on high-impact initiatives.
• Foster innovation through collaboration, promoting an environment where new ideas are explored and brought to life.
• Demonstrate resilience, adaptability, and a growth mindset, thriving in fast-paced, evolving environments.
• Maintain a strong grasp of industry trends, customer challenges, and emerging technologies, connecting them to ServiceNow's value proposition.
• Embody ServiceNow's culture of curiosity, collaboration, and customer obsession, driving outcomes that matter.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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