Ppc Executive

2 days ago

Thāne, Maharashtra, India Placify Infotech Llp Full time ₹ 8,00,000 - ₹ 15,00,000 per year

Position: PPC Executive

Location: Thane

Experience: 4-6 years (Mandatory from EdTech sector)

About the Role:

We are looking for a PPC Executive with proven experience in the Edtech sector. The ideal candidate will specialize in driving measurable results through digital campaigns focused on student acquisition, lead generation and course enrolments. You will plan, execute, and optimize paid campaigns across multiple platforms while ensuring cost efficiency and high ROI.

Role & responsibilities:

  • Perform daily account management on Google Ads or other search platforms.
  • Understand client goals, create and execute strategies to exceed defined goals.
  • Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels.
  • Manage a team of around 2 people.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Communication to team and management on project development, timelines, and results.
  • Work with leadership to explain and modify strategic plans.
  • Understand and stay current on industry trends, competitive landscape, and internal product development efforts
  • Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.
  • Be responsible for Team Growth and planning personal development programs for subordinates.

Requirements:

  • Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) Mandatory from EdTech sector.
  • In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, YouTube Ads and Google Analytics.
  • Analytical Mindset with a Data-Driven approach to Optimization.
  • The ability to think creatively, own things and work independently in a fast-paced environment
  • Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
  • Have an outstanding ability to think creatively, and identify and resolve problems
  • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
  • Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end
  • Have high levels of integrity, autonomy, and self-motivation

Benefits:

  • Medical insurance,
  • Paid leaves,
  • PF facility,
  • +28 days additional leave

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