Technical Content Writer/Senior Content Writer

Job Title: Technical Content Writer/Senior Content Writer

Location: Mohali Sector- 67

Company: Appwrk IT Solutions ( )

Job Type: Full-Time (On site)

Company Profile : APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.

We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.

We take pride in working with Fortune 500 clients like Unilever and have a strong global presence in the US, Netherlands, and Australia. In India, we operate from Chandigarh and Delhi, offering top-tier IT solutions to businesses worldwide. Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.

Job Summary:

We are looking for an experienced Content Writer/Senior Technical Content Writer with 3+ years of experience who can go beyond just writing content, someone who can strategize, plan, and execute a multi-channel content roadmap. This role involves building authoritative blogs, service pages, and long-form guides, while also creating and optimising content for platforms like YouTube, LinkedIn, and Reddit to boost engagement, drive traffic, and generate leads.

You'll also play a key role in conducting competitor analysis and SEO strategy development to ensure our content consistently outranks others and positions us as a thought leader in technology, software, and app development

• Content Strategy & Planning
• Develop a structured content roadmap for blogs, service pages, landing pages, and social platforms (YouTube, LinkedIn, Reddit).
• Identify high-impact keywords, trending topics, and content gaps to capture traffic and improve rankings.
• Align content with business goals, lead generation funnels, and audience personas.
• Content Creation & Optimization
• Write, edit, and publish high-quality, original, and engaging technical content (blogs, case studies, guides, service descriptions).
• Simplify complex IT/software concepts for diverse audiences without losing depth.
• Optimize content for SEO while maintaining storytelling flow and readability.
• Competitor & Market Research
• Analyze competitors' content strategies, backlink structures, and keyword targeting.
• Create counter-strategies to outperform competitors in search rankings and engagement.
• Suggest innovative strategies to tap the AI and IT market to capture untapped traffic.
• Performance & Collaboration
• Collaborate with SEO, design, and marketing teams to ensure consistent messaging and brand voice.
• Track and report content performance using analytics tools (GSC, SEMrush, Ahrefs, GA4).
• Continuously refine strategies based on ranking shifts, engagement metrics, and algorithm updates.

• 4 to 7 years of proven experience in technical content writing with a strong portfolio in IT/software domains.
• Demonstrated expertise in SEO content strategy, competitor analysis, and traffic growth.
• Strong understanding of IT services, SaaS, app development, and emerging technologies.
• Excellent writing, editing, and research skills with the ability to tailor content to different stages of the buyer's journey.
• Familiarity with content marketing tools (SEMrush, Ahrefs, Surfer SEO, Clearscope, GA4, GSC).
• Experience in developing content for multiple platforms (blogs, landing pages, LinkedIn, YouTube, Reddit).
• Ability to lead content initiatives independently and mentor junior writers when required.

• Opportunity to lead and shape the company's content strategy.
• Work on high-visibility projects in technology and SaaS industries.
• Collaborative environment with marketing, SEO, and product teams.
• Competitive salary and growth opportunities.