Senior Growth Architect

Locations
: Gurgaon | Mumbai

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We Are BCG X
We're a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world's most complex problems. Leveraging BCG's global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

What You'll Do

Responsibilities
The Senior Growth Architect is responsible for injecting expert growth and marketing strategies into our project work. This person will act as a core member on a case team, often owning a key module and contributing directly to the project outcome. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale customer growth programs. Their work spans across marketing, sales, pricing, digital self-service, and the technology that drives them. Through a hypothesis-driven, experiment-led test & learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention. In this role you will:

Key Competencies

• Ability to lead growth strategy, execution, and optimization for our clients' digital businesses, using digital marketing tools, platforms, and channels, such as Google Ads, LinkedIn Ads, HubSpot, Salesforce, etc.
• Ability to be an innovative leader to a multi-disciplinary team to determine the optimal strategy for B2B digital marketing, demand generation, lead generation, and conversion optimization.
• Ability to define and validate core KPIs and unit economics, such as cost per metrics (CAC), retention, ROI and LTV to drive the business.

You Bring (Experience & Qualifications)

• 5-10+ years of professional experience in consulting, marketing, or management, with preferred previous experience at a professional consulting company.
• Strategy and planning skills, plus hands on experience with paid media tools, analytics tools, and various growth marketing techniques, driving customer adoption, and creating value for BCG and its clients.
• Expert knowledge of Excel, Google Analytics, Mix Panel, and AppsFlyer.
• Previous marketing or user acquisition and growth experience proliferating B2C or B2B facing digital products and services.
• Experience with paid media tools, analytics tools, and various growth marketing techniques, such as SEO/ASO, SEM, DSPs, social media marketing, email marketing, push notifications, word of mouth marketing, influencer marketing, etc.
• A proven track record of personal success and ambitious undertakings in building, bringing to market, and scaling digital products and services.
• Project Management skills and the ability to present strategies to stakeholders.

What You'll Bring

You Should Have

• 5+ years of professional experience in industry, consulting, or agency, with B2C or B2B Marketing experience required
• Expert knowledge of digital growth and marketing tools such as: Meta, Google, Amazon, TikTok, Trade Desk, SEMRush, SimilarWeb, Salesforce, Adobe, Braze, Hubspot, Segment/Twilio, Amplitude, Optimizely, etc.
• Knowledge of or experience with leveraging marketing measurement tactics such as: Marketing Mix Modeling (MMM), Return on Marketing Investment (ROMI), Matched-market or AB Testing, Web/App Analytics, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV/LTV), etc.
• Entrepreneurial spirit to help us shape our growth initiatives, methodology, and client work
• Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
• Previous experience focused on user acquisition, retention and other growth levers ideally with digital products and services
• Expert communication, presentation, and material preparation skills required
• Previous experience at a professional services role or consulting company highly desired
• Bachelor's degree in quantitative discipline like Finance, Economics, Statistics, Marketing, or a related field

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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