Sales & Lead Generation Specialist

2 days ago

Kolkata metropolitan area West Bengal, India Opvia Full time

Job title: Sales & Lead Generation

Location: Kolkata, Onsite

Employment Type: Full time

Experience : 3-5 years

Salary: Upto 40,000/- (Based on expeirence)

Shift: UK Shift

About the Role:

We are seeking a results-oriented Cold Outreach Email & Lead Generation Specialist with 3–5 years of experience in building and executing high-performing cold outreach campaigns. The ideal candidate will excel in cold email strategy, prospecting, list building, domain health management, and multi-channel outreach. This role is perfect for someone who understands the science behind deliverability, personalization, targeting, and generating qualified leads at scale.

Responsibilities:

Cold Outreach Email

  • Build, launch, and optimize high-volume cold email campaigns with strong attention to segmentation, personalization, and messaging.
  • Conduct A/B testing, inbox placement monitoring, and continuous optimization to maximize open, reply, and conversion rates.
  • Maintain strong domain health, set up warm-up processes, manage IP reputation, and ensure high deliverability.
  • Develop and refine personalized outreach templates and multi-step sequences for maximum engagement.
  • Monitor campaign KPIs and regularly refine targeting strategies to improve performance.

Lead Generation & Multi-Channel Outreach

  • Source, verify, and enrich leads using Apollo, Lusha, Smartlead, Instantly, Crunchbase, Overloop, and LinkedIn Sales Navigator.
  • Build targeted prospect lists aligned with ICPs and campaign goals.
  • Execute outreach across Email, LinkedIn, and other channels to maximize conversion opportunities.
  • Collaborate closely with sales teams to hand off qualified leads and support pipeline growth.

CRM & Funnel Management

Manage leads in Zoho CRM and Salesforce, ensuring accurate tracking, documentation, and follow-ups.

Improve outreach workflows, lead scoring, and nurturing funnels.

Analytics & Reporting

  • Track campaign performance using Google Analytics, Excel, and outreach platforms.
  • Provide insights on open rates, bounce rates, spam triggers, reply quality, and conversions.
  • Continuously optimize based on data-driven insights.

Required Skills
:

  • 3–5 years of hands-on experience with cold email outreach, lead generation, or outbound marketing.
  • Strong understanding of deliverability, domain setup, DNS records, spam filters, and inbox placement.
  • Proficiency in outreach automation tools (Smartlead, Instantly, Apollo, Overloop, etc.).
  • Experience with CRM platforms (Zoho, Salesforce).
  • Strong copywriting skills for crafting compelling cold emails.
  • Excellent analytical, organizational, and communication skills.

Preferred Skills

  • Experience with email warm-up tools, domain rotation, and multivariate outreach testing.
  • Basic understanding of HTML for email formatting.
  • Familiarity with international B2B outreach compliance guidelines.
  • Knowledge of predictive lead scoring or AI-driven personalization tools.
  • Ability to handle large prospect datasets and perform data QA.

Why Join Us?

  • You'll own and lead the outbound email engine from day one.
  • Freedom to experiment, test, and create high-performing cold email campaigns.
  • Work with a fast-moving team that values results, not bureaucracy.
  • Opportunity to grow into a senior outbound, growth, or sales operations role.
  • Competitive compensation based on performance and results.

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