Marketing Manager
2 hours ago
6. Role & responsibilities
1. Lead Generation
- Plan and execute lead generation activities through digital and offline channels.
- Monitor analytics, prepare performance reports, and drive continuous optimization.
2.Strategic Planning
- Develop and implement marketing strategies aligned with company goals and market opportunities.
- Identify target markets and customer segments, and position the brand effectively.
- Manage annual marketing budgets and monitor ROI for all campaigns.
3. Brand Management
- Strengthen and maintain brand identity across all channels (digital, print, trade, and PR).
- Oversee content creation, design, and communication for brochures, packaging, and digital platforms.
- Ensure consistent and compelling storytelling in all brand touchpoints.
4. Market Research & Analysis
- Conduct competitor analysis, market trend studies, and customer insights to support decision-making.
- Identify new business opportunities, emerging markets, and product positioning strategies.
5. Team Leadership
- Lead and mentor the marketing team for effective campaign execution.
- Collaborate closely with Sales, Product, and Production teams to ensure alignment.
6. Events & Partnerships
Plan and coordinate participation in exhibitions, trade fairs, and industry events.
Build relationships with agencies, distributors, and media partners.
Preferred candidate profile
- Bachelors or Masters degree in Marketing, Business Administration, or related field.
- 510 years of experience in marketing within the food processing, agro, or spice export industry.
- Experience in export marketing, trade events, and global business development preferred.
- Excellent leadership, creativity, and analytical thinking skills.
- Strategic thinker with hands-on execution ability.
- Strong background in consumer insights and brand positioning.
- Understanding of global markets, product certifications, and import/export regulations.
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