Digital Marketing Executive(Full Time)

4 days ago

Pune, Maharashtra, India SiGa Systems Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position:
Digital Marketing Executive / Business Development Executive

Company:
SiGa Systems Pvt. Ltd.

Location:
Pune, Maharashtra

Website:

Experience:
1+ Years

CTC:
As per company norms

About Us:

SiGa Systems is a fast-growing IT software company enabling digital transformation for global clients. Since 2016, we've delivered web and application development services across multiple domains.

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to generate leads for IT projects (WordPress, .NET, Java, PHP, React).
  • Optimize PPC campaigns, landing pages, and targeting to maximize ROI.
  • Conduct A/B testing and monitor campaign performance using analytics tools (Google Analytics, HubSpot).
  • Develop outbound sales strategies and nurture client relationships to close deals.
  • Analyze market trends, competitor activity, and client behavior to identify growth opportunities.
  • Maintain accurate reports and pipeline forecasts for management.

Requirements:

  • Bachelor's in Marketing, Business, or related field (Master's preferred).
  • 1+ years of experience in digital marketing and lead generation for IT projects.
  • Proficiency in SEO, SEM, PPC, social media, and email marketing.
  • Familiarity with HTML, CSS, JavaScript for SEO purposes.
  • Strong analytical, creative, and project management skills.
  • Excellent communication and interpersonal abilities.

Skills/Competencies:

Lead generation, PPC management, campaign optimization, client acquisition, marketing analytics, demand generation platforms, marketing automation, and social media strategy.

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