Marketing Head

13 hours ago

Noida, Uttar Pradesh, India Stockyaari Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

To lead the planning, execution, and optimization of paid advertising campaigns (Google Ads & Meta Ads) to drive user acquisition, brand awareness, conversions, and revenue growth; while managing a team to deliver consistent results.

Key Responsibilities

Area Description

Strategy & Planning
• Develop & own paid media strategy for Google Ads & Meta Ads aligned with business objectives.

• Set targets (KPIs) for ROAS, cost per acquisition, CTR, etc.

• Budget allocation & forecasting.

Campaign Management
• Create, launch, monitor, and optimize Google Search, Display, Video, Shopping campaigns.

• Create, launch, monitor, and optimize Meta Ads (Facebook, Instagram) including various formats (Feed, Stories, Reels, etc.).

• A/B testing of creative, copy, targeting, bidding strategies.

Analytics & Reporting
• Track campaign performance; use data to draw insights & implement improvements.

• Use tools like Google Analytics, Facebook/Meta Business Manager, Tag Manager, etc.

• Prepare regular reports for stakeholders, showing performance vs targets, learnings, and next steps.

Team Leadership
• Lead and mentor the ads execution team: allocate tasks, review work, provide feedback.

• Monitor team productivity & quality.

• Possibly hire or outsource certain functions (creative, copywriting, analytics).

Collaboration
• Work with Creative, Content, Design, & Product teams to ensure ad creatives & landing pages are aligned & optimized.

• Coordinate with Marketing, Sales, and Product for messaging, promotions, seasonal campaigns.

Optimization & Scaling
• Continuous optimization of campaigns to improve efficiency (lower CPA, higher ROI).

• Identify new channels or audience segments.

• Scale successful campaigns while controlling costs.

Stay Updated
• Keep up with latest trends, tools, and ad platform changes (Google Ads updates, Meta algorithm changes, policy updates).

• Implement best practices & ensure compliance with ad policies.

Required Skills & Competencies

  • Deep knowledge of Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram).
  • Strong analytical skills: ability to interpret metrics (e.g. CTR, CR, ROAS, CPA) and make datadriven decisions.
  • Handson experience with ad creative testing & iteration.
  • Familiarity with tracking tools (e.g. UTM, pixels, events), web analytics (Google Analytics), conversion tracking.
  • Good team management skills: mentoring, giving feedback, coordinating tasks.
  • Excellent communication skills both written & verbal.
  • Ability to work under pressure and manage multiple campaigns simultaneously.

Preferred Qualifications

  • Bachelors degree in Marketing, Business, or related field.
  • Certifications: Google Ads, Facebook/Meta Blueprint.
  • Experience with ecommerce platforms or lead generation businesses.
  • Knowledge of other paid channels (e.g. LinkedIn Ads, Bing Ads) is a plus.

Key Metrics / Targets

  • Monthly / Quarterly ROAS and CPA goals.
  • Budget utilization efficiency.
  • Growth in traffic / conversions from paid channels.
  • Team performance metrics (campaign delivery timelines, quality of creatives, optimization improvements).

What We Offer

  • Competitive salary + performance incentives.
  • Opportunity to lead & build a highperforming marketing team.
  • Work with crossfunctional teams.
  • Learning & growth in digital marketing.

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