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Social Media Manager

2 weeks ago

Chandigarh, Chandigarh, India Factory Grid Full time ₹ 3,60,000 - ₹ 4,80,000 per year

Job description:

Key Responsibilities:

Strategy Development:

  • Develop, implement, and manage comprehensive social media strategies that align with the company's objectives.
  • Conduct market research and audience analysis to tailor strategies that drive engagement and growth.

Content Planning & Creation:

  • Collaborate with the marketing team to create and curate high-quality, engaging content across multiple platforms (Facebook, Instagram, Twitter, LinkedIn )
  • Ensure content is on-brand, consistent with the voice and tone, and optimized for each platform.
  • Plan and schedule posts, including copywriting, visuals, and multimedia elements.

Community Engagement:

  • Build and nurture relationships with the online community by responding to comments, messages, and mentions.
  • Monitor and engage with user-generated content and encourage audience interaction.

Campaign Management:

  • Plan and execute social media campaigns, contests, and promotions.
  • Collaborate with other departments (e.g., PR, advertising) to ensure integrated marketing efforts.

Analytics & Reporting:

  • Monitor social media trends, platform updates, and competitor activities.
  • Track key performance metrics (KPIs) and provide regular reports to assess the effectiveness of social media campaigns.
  • Utilize analytics tools to measure ROI, engagement, reach, and conversion rates.

Paid Media & Advertising:

  • Plan, execute, and optimize social media paid ad campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
  • Ensure ads are targeted effectively and deliver results.

Brand Monitoring & Crisis Management:

  • Track brand sentiment and address potential issues or negative feedback in a timely and professional manner.
  • Help manage online reputation and maintain positive brand perception.

Stay Current on Trends:

  • Stay up-to-date with the latest social media trends, platform updates, and emerging technologies.
  • Implement innovative strategies to ensure the brand stays competitive in a fast-evolving social media landscape.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • 1+ years of experience in social media marketing or strategy, with a strong portfolio showcasing results.
  • Proficiency in social media platforms, tools and analytics (e.g., Google Analytics, platform insights).
  • Strong writing, communication, and storytelling skills.
  • Experience with paid social media campaigns.
  • Creative thinker with the ability to analyze data and generate actionable insights.

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Work Location: In person