Merchandise Manager

4 days ago

Delhi, Delhi, India DigiHaat Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities
Product Catalog & Digital Merchandising

  • Manage end-to-end product listings with accurate information, high-quality images, and competitive pricing
  • Build and maintain curated collections (trending picks, seasonal offerings, deal zones) that drive engagement
  • Optimize product categorization and taxonomy for enhanced discoverability

Performance-Driven Optimization

  • Analyze merchandising performance using key metrics: conversion rate, click-through rate (CTR), and sales velocity
  • Execute A/B tests on product placements, page layouts, and promotional banners
  • Use data analytics to optimize product positioning and category performance

Campaign & Promotional Management

  • Collaborate with category and marketing teams to structure compelling offers and promotions
  • Plan and execute seasonal campaigns aligned with inventory and business objectives
  • Coordinate promotional content across digital touchpoints (app banners, push notifications, email)

Cross-Functional Collaboration

  • Work closely with design and marketing teams to ensure consistent brand messaging
  • Partner with inventory teams for optimal stock planning and availability
  • Sync merchandising strategies with performance marketing campaigns

SEO & Market Intelligence

  • Implement SEO best practices for product titles, descriptions, and metadata
  • Monitor competitor pricing, assortment strategies, and market positioning
  • Track industry trends and consumer behavior insights to inform merchandising decisions

Technical Skills

  • Proficiency in Excel/Google Sheets for data analysis and reporting
  • Familiarity with e-commerce platforms (Shopify, Magento) and analytics tools (Google Analytics)
  • Basic understanding of SEO principles and content optimization

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