Merchandise Manager
4 days ago
Key Responsibilities
Product Catalog & Digital Merchandising
- Manage end-to-end product listings with accurate information, high-quality images, and competitive pricing
- Build and maintain curated collections (trending picks, seasonal offerings, deal zones) that drive engagement
- Optimize product categorization and taxonomy for enhanced discoverability
Performance-Driven Optimization
- Analyze merchandising performance using key metrics: conversion rate, click-through rate (CTR), and sales velocity
- Execute A/B tests on product placements, page layouts, and promotional banners
- Use data analytics to optimize product positioning and category performance
Campaign & Promotional Management
- Collaborate with category and marketing teams to structure compelling offers and promotions
- Plan and execute seasonal campaigns aligned with inventory and business objectives
- Coordinate promotional content across digital touchpoints (app banners, push notifications, email)
Cross-Functional Collaboration
- Work closely with design and marketing teams to ensure consistent brand messaging
- Partner with inventory teams for optimal stock planning and availability
- Sync merchandising strategies with performance marketing campaigns
SEO & Market Intelligence
- Implement SEO best practices for product titles, descriptions, and metadata
- Monitor competitor pricing, assortment strategies, and market positioning
- Track industry trends and consumer behavior insights to inform merchandising decisions
Technical Skills
- Proficiency in Excel/Google Sheets for data analysis and reporting
- Familiarity with e-commerce platforms (Shopify, Magento) and analytics tools (Google Analytics)
- Basic understanding of SEO principles and content optimization
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