
Data Analyst
2 days ago
Job Title: Data Analyst (Lead Generation & Reporting)
Location: Paschim Vihar West
Company: MantraCare
Department: Operations / Data & Analytics
Reports to: Operations Manager / Senior Data Analyst
Job Summary:
MantraCare is looking for a detail-oriented and data-driven Data Analyst to support our operations and business growth efforts. This role combines data analysis, performance tracking, and lead generation responsibilities. You will play a key role in gathering and interpreting data across various functions, identifying new opportunities, and supporting strategic decision-making through accurate and actionable insights.
Key Responsibilities:
Data Analysis & Reporting:
Collect, analyze, and interpret operational, sales, and marketing data to evaluate performance
Generate daily, weekly, and monthly reports for key stakeholders and management
Provide data-driven insights to support strategic planning and performance improvement
Lead Generation & Market Insights:
Use internal tools and external data sources to identify and qualify new leads
Analyze demographic and behavioral data to support targeted marketing campaigns
Collaborate with the sales and marketing teams to enhance lead conversion strategies
Track and report on lead funnel metrics, campaign effectiveness, and ROI
Dashboard & Visualization:
Build and maintain interactive dashboards (Excel, Google Sheets, Power BI, or Tableau)
Visualize key performance indicators and trends for decision-making support
Process Improvement:
Identify gaps in data collection and reporting processes and recommend solutions
Automate recurring reports and develop tools to increase reporting efficiency
Cross-functional Collaboration:
Work closely with marketing, sales, and operations teams to ensure data consistency and alignment
Support the leadership team with ad hoc data analysis and presentations
Documentation & Compliance:
Maintain accurate documentation of data sources, reporting standards, and procedures
Ensure compliance with data privacy regulations and internal data handling policies
Required Skills & Qualifications:
Bachelor's or Master's degree in Business, Data Analytics, IT, or a related field
1–3 years of experience in data analysis, MIS, or lead generation
Proficiency in MS Excel (VLOOKUP, Pivot Tables, Macros) and Google Sheets
Familiarity with data visualization tools such as Power BI or Tableau
Strong analytical, problem-solving, and data interpretation skills
Excellent communication and coordination abilities
Preferred Qualifications:
Experience with CRM tools (e.g., Zoho, HubSpot, Salesforce)
Basic knowledge of SQL or Python for data manipulation
Prior experience in healthcare or wellness industries
Understanding of digital marketing KPIs and performance metrics
What We Offer:
A dynamic and fast-paced work environment in a mission-driven organization
Opportunities for career growth and upskilling
Exposure to global markets and international business operations
A collaborative and supportive team culture
Thanks & Regards
HR
Monika
MantraCare
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