
Senior Digital Campaign Specialist
10 hours ago
Job Title: Senior Digital Campaign Specialist
Key ResponsibilitiesCampaign Strategy & Execution
- Develop and implement data-driven campaign strategies across platforms (Google Ads, Meta, LinkedIn, YouTube, Display, Programmatic).
- Design, launch, and manage lead-generation campaigns with a strong focus on ROI and efficiency.
- Ensure budget allocation across platforms aligns with business priorities and performance outcomes.
Budget Optimization & Spend Efficiency
- Continuously monitor campaign budgets to minimize wasted spend while maximizing conversions.
- Optimize bidding strategies (CPC, CPA, CPL, ROAS-focused) and reallocate budgets based on performance.
- Identify underperforming channels/ads and implement corrective measures to improve ROI.
- Forecast and report on campaign spends, ensuring transparency and accuracy in cost management.
Performance Optimization
- Conduct rigorous A/B testing for creatives, audiences, landing pages, and bidding models.
- Implement advanced targeting, retargeting, and segmentation strategies to drive lead quality.
- Ensure campaigns are fully aligned with funnel stages to improve conversion efficiency.
Analytics & Reporting
- Track and analyze KPIs (CPL, CPA, CTR, ROAS, lead quality) using Google Analytics, Data Studio, and platform dashboards.
- Provide detailed reports with actionable insights and recommendations to improve spend efficiency.
- Apply attribution models to understand and optimize multi-touch campaign performance.
Cross-Functional Collaboration
- Partner with sales and CRM teams to align lead-generation goals with business objectives.
- Work with creative and content teams to deliver high-performing ad assets.
- Collaborate with marketing leadership on forecasting and budget planning.
Requirements
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- 5+ years of proven hands-on experience managing and optimizing multi-channel digital campaigns.
- Demonstrated success in managing large campaign budgets while reducing CPL and maximizing ROI.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
- Strong analytical skills with proficiency in GA4, Tag Manager, Looker Studio, or equivalent tools.
- Deep understanding of bidding strategies (CPC, CPA, CPM, ROAS) and budget pacing.
- Excellent communication skills to present insights and recommendations to stakeholders.
Job Type: Full-time
Pay: ₹40, ₹60,000.00 per month
Work Location: In person
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