Senior Digital Campaign Specialist

19 hours ago

Kodambakkam, Tamil Nadu, India IIET Society Full time ₹ 4,80,000 - ₹ 7,20,000 per year

Job Title: Senior Digital Campaign Specialist

Key ResponsibilitiesCampaign Strategy & Execution

  • Develop and implement data-driven campaign strategies across platforms (Google Ads, Meta, LinkedIn, YouTube, Display, Programmatic).
  • Design, launch, and manage lead-generation campaigns with a strong focus on ROI and efficiency.
  • Ensure budget allocation across platforms aligns with business priorities and performance outcomes.

Budget Optimization & Spend Efficiency

  • Continuously monitor campaign budgets to minimize wasted spend while maximizing conversions.
  • Optimize bidding strategies (CPC, CPA, CPL, ROAS-focused) and reallocate budgets based on performance.
  • Identify underperforming channels/ads and implement corrective measures to improve ROI.
  • Forecast and report on campaign spends, ensuring transparency and accuracy in cost management.

Performance Optimization

  • Conduct rigorous A/B testing for creatives, audiences, landing pages, and bidding models.
  • Implement advanced targeting, retargeting, and segmentation strategies to drive lead quality.
  • Ensure campaigns are fully aligned with funnel stages to improve conversion efficiency.

Analytics & Reporting

  • Track and analyze KPIs (CPL, CPA, CTR, ROAS, lead quality) using Google Analytics, Data Studio, and platform dashboards.
  • Provide detailed reports with actionable insights and recommendations to improve spend efficiency.
  • Apply attribution models to understand and optimize multi-touch campaign performance.

Cross-Functional Collaboration

  • Partner with sales and CRM teams to align lead-generation goals with business objectives.
  • Work with creative and content teams to deliver high-performing ad assets.
  • Collaborate with marketing leadership on forecasting and budget planning.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
  • 5+ years of proven hands-on experience managing and optimizing multi-channel digital campaigns.
  • Demonstrated success in managing large campaign budgets while reducing CPL and maximizing ROI.
  • Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
  • Strong analytical skills with proficiency in GA4, Tag Manager, Looker Studio, or equivalent tools.
  • Deep understanding of bidding strategies (CPC, CPA, CPM, ROAS) and budget pacing.
  • Excellent communication skills to present insights and recommendations to stakeholders.

Job Type: Full-time

Pay: ₹40, ₹60,000.00 per month

Work Location: In person

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