Content Strategist

Position: Content Strategist Location: Chennai, Tamil Nadu

Reports to: Head of Marketing and Communications

Employment Type: Full-time, Immediate Requirement

Key Responsibilities:

· Content Strategy Development: Design and implement a multi-channel content strategy that aligns with the brand identity and marketing goals of both the engineering college and the school.

· Content Creation & Curation: Oversee the creation, editing, and publishing of engaging and high-quality content across various platforms including websites, blogs, social media, newsletters, brochures, and press releases.

· Audience Engagement: Develop targeted content that speaks to prospective students, current students, parents, alumni, and faculty, fostering a sense of community and driving engagement.

· SEO & Web Presence: Optimize all digital content for search engines (SEO) to improve online visibility and organic traffic. Manage and maintain the content on the official websites, ensuring it is current, accurate, and compelling.

· Social Media Management: Strategize and manage the social media presence of the institutions, creating and curating content for platforms such as Instagram, Facebook, LinkedIn, and Twitter to enhance our digital footprint.

· Campaign Management: Conceptualize and execute content-driven marketing campaigns to promote admissions, events, and key institutional achievements.

· Analytics and Reporting: Monitor, analyze, and report on content performance using key metrics to measure the effectiveness of the content strategy and make data-driven decisions.

Job Type: Full-time

Pay: ₹14, ₹43,103.43 per month

Work Location: In person