Trade Marketing Executive

3 days ago

Agra, Uttar Pradesh, India Oswaal Books Full time ₹ 80,000 - ₹ 1,20,000 per year

Job Title:
Trade Marketing Executive

Location:
Agra

Experience:
1–3 Years

Job Description:

We are looking for a dynamic and creative
Trade Marketing Executive
to join our team in Agra. The ideal candidate will be responsible for executing trade and BTL marketing strategies to drive brand visibility, sales, and engagement at the ground level.

Key Responsibilities:

  • Plan and execute
    trade and BTL marketing campaigns
    to enhance product visibility and sales.
  • Coordinate with sales and marketing teams for smooth implementation of marketing activities.
  • Execute in-store branding, product displays, and retail activation programs.
  • Manage POS materials, merchandising, and local events/exhibitions.
  • Track ROI and analyze performance of trade and BTL initiatives.
  • Build and maintain strong relationships with distributors, retailers, and trade partners.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1–3 years of experience in
    Trade Marketing / BTL / FMCG / Retail
    .
  • Strong understanding of
    BTL marketing activities
    , including activations, events, and in-store promotions.
  • Excellent communication, coordination, and negotiation skills.
  • Proficiency in MS Office (Excel, PowerPoint).

What We Offer:

  • Dynamic and supportive work environment.
  • Opportunities for learning and career growth.
  • Competitive compensation package.

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