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Digital Marketing Manager
2 weeks ago
Talasha has been mandated to hire a
Brand Strategist & Digital Marketing Manager
for a premium, sustainable apparels brand that blends modern aesthetics with classic Indian roots. This celebrity-endorsed brand has flagship stores in Mumbai and Delhi & sell globally via their ecommerce platform
Responsibilities -
- Lead the development and execution of comprehensive branding & marketing strategies to strengthen brand narratives & presence on digital platforms
- Create compelling social media campaign calendars that align with brand identity and messaging - build a strong community across digital channels (instagram, facebook, linkedin). Plan and publish founder-led and brand content to engage fashion professionals and partners.
- Define content strategy for instagram & meta channels. Script, shoot, and edit engaging content that would resonate with the fashion community
- Shoot Execution- Be present during shoots for social media and campaigns, ensuring content output matches brand tone.
- Influencer Marketing- Identify, reach out, negotiate, and manage influencer collaborations across platforms.
- Manage relationships with external partners, including creative agencies, PR firms, and ad agencies, ensuring timely delivery of assets and materials.
- Coordinate with the design team to create and implement branding assets, including digital content, social media creatives, website banners, and promotional collaterals.
- Ensure consistent brand voice, aesthetic, and values across all digital touchpoints & platforms
- Monitor market trends and competitor activities to provide insights and recommendations for brand improvement.
Good to Have -
- Overall 5+ years brand marketing experience
- At least 2 years in premium fashion /apparels / luxury D2C brand
- Prior experience creating content independently (especially Reels, Stories, and IG Lives)
CTC - Rs.10-15LPA (Basis last drawn)
Location - Mumbai (Kala Ghoda) / Delhi (Saket)
