Paid Media Manager

2 days ago

Delhi, Delhi, India Barsys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location: New Delhi

Reports to: Head of Marketing & Head of E-Commerce

About Barsys:

Barsys is the future of cocktail culture. From robotic bar solutions to cutting-edge apps and experiences, we're shaking up the industry (pun intended). We're growing fast, and we're looking for innovative thinkers to join our team.

Role Summary: We're looking for a data-savvy Paid Media Manager to lead digital advertising across platforms - Meta, Google, YouTube, Pinterest, and display/programmatic - with a strong emphasis on driving performance for brand, product, and conversion-focused campaigns. Experience with Amazon Ads is required, and a strong Amazon background is a significant asset.

Key Responsibilities:

  • Plan, execute, and optimize full-funnel paid media campaigns across Meta, Google Ads, YouTube, and others.
  • Define audience segments and develop tailored campaign strategies that balance brand awareness and conversion.
  • Work closely with the App Acquisition team to integrate messaging and ensure synergy across mobile and web ecosystems.
  • Apply ASO/ASA best practices for campaigns driving app installs or store visits.
  • Monitor budget pacing, A/B test creatives and landing pages, and implement performance-focused improvements.
  • Coordinate with designers and content creators to align ad creatives with seasonal trends and product launches.
  • Track and report on KPIs such as CAC, ROAS, CTR, CVR, and CPA.
  • Stay ahead of digital trends, privacy regulations, and platform updates.
  • Required Skills & Experience
  • 3 years in digital/performance marketing with a track record of driving ROAS.
  • Experience with media buying across Google, Meta, TikTok, YouTube, and programmatic platforms.
  • Familiarity with Apple Search Ads and ASO principles is a strong plus.
  • Solid understanding of tracking, pixels, and attribution (e.g., GA4, GTM, Appsflyer).
  • Analytical mindset with hands-on experience using campaign reporting dashboards.
  • Experience working in eCommerce or D2C environments preferred.

If you are interested in this role, please send your resume to and

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