Senior Executive Social Media/Digital Marketing Executive

1 week ago

Mumbai, Maharashtra, India Cozmo Travel Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Purpose: To develop and execute marketing strategies that enhance the brand visibility and drive customer engagement across digital platforms. This role requires a creative thinker with hands-on experience in performance marketing, social media promotions, and coordinating creative assets for effective campaigns.

India Key Tasks:

  • Plan, coordinate, and oversee the creation and scheduling of content
  • Promote the companys products and services through Instagram, LinkedIn, Facebook, and other relevant platforms
  • Collaborate with design teams, content creators, and external vendors to ensure timely and high-quality deliverables
  • Stay up to date with social media trends and competitors' activities in the travel industry
  • Support offline marketing initiatives and event-related promotions as needed

HQ Key Tasks:

  • Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to achieve ROI and lead targets
  • Track, analyze, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite,

etc.)

  • SEO & SMM knowledge and experience

Dimensions:

Personal Qualities / Behavioral Competencies:

  • Creative mindset with attention to detail
  • Strong communication and collaboration skills
  • Proactive and self-driven with a problem-solving approach
  • Ability to manage multiple projects and meet tight deadlines
  • Passionate about travel and customer engagement

Education:

  • Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field
  • Certification in Digital Marketing or Social Media Marketing is a plus

Experience:

  • 3 to 5 years of hands-on experience in marketing and digital campaign management
  • Experience in managing creatives, working with design/content teams, and executing paid campaigns
  • Prior experience in the travel industry is highly preferred

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