Content Marketing Lead

11 hours ago

Bengaluru, Karnataka, India Mitigata Full time ₹ 12,00,000 - ₹ 24,00,000 per year
Mitigata is seeking a talented and dynamic Content Manager and Writer who will play a vital role in driving our brand's messaging, educational content, and thought leadership. This role requires a detail-oriented content strategist and skilled writer capable of creating high-quality, informative content aligned with our brand voice, executive audience, and cybersecurity solutions.
Key Responsibilities
  1. Content Creation: Research, write, and edit high-quality content, including blogs, articles, whitepapers, case studies, newsletters, and monthly reports on cyber insurance and related topics, ensuring SEO optimization and originality in every piece.
  2. Social Media Strategy: Develop and implement social media content strategies that align with Mitigata's objectives and resonate with our audience. Collaborate with the design team to create visually engaging and impactful social media content.
  3. Content Calendar Management: Plan, organize, and maintain a comprehensive content calendar that supports social media posting, marketing campaigns, product launches, and industry events.
  4. Audience-Centric Messaging: Tailor content to Mitigata's diverse target audience, including C-suite executives, cybersecurity professionals, and business leaders, ensuring all materials resonate with their unique needs and challenges.
  5. Collaboration: Coordinate with designers to develop engaging visuals and multimedia for content, ensuring all content aligns with Mitigata's brand guidelines and voice.
  6. Content Performance Tracking: Analyze and report on content performance metrics across various platforms to refine strategy and improve engagement.
  7. Quality Assurance: Ensure all content is accurate, SEO-optimized, engaging, and adheres to Mitigata's tone of voice and editorial standards.

Additional Responsibilities
  1. Develop newsletters to keep our audience informed on the latest in cybersecurity.
  2. Produce monthly reports focused on trends, insights, and analysis related to cyber insurance.
  3. Ensure all blogs and web content are optimized for SEO and maintain a high standard of quality, with non-AI-generated content that adds real value to our audience.

Requirements
  • Experience: 3+ years of content writing and content management experience, preferably in cybersecurity, technology, or risk management industries.
  • Writing and Editing Skills: Exceptional writing, editing, and proofreading skills with an ability to simplify complex topics.
  • Content Strategy Knowledge: Strong understanding of content marketing strategies, including SEO, content distribution, and analytics.
  • Project Management Skills: Experience managing multiple projects simultaneously, meeting deadlines, and maintaining high standards of quality.
  • Analytical Mindset: Ability to measure content success through KPIs, such as engagement, conversions, and SEO metrics, and adjust content strategies accordingly.
  • Research Skills: In-depth knowledge of industry trends, cybersecurity topics, and ability to conduct detailed research.
  • Communication and Collaboration: Strong interpersonal skills to work effectively with cross-functional teams, including product, sales, and customer support.

Preferred Qualifications Background in Cybersecurity & Insurance: Familiarity with cybersecurity concepts, cyber insurance, and risk management. SEO Certification: Certification or experience with SEO tools (e.g., Google Analytics, SEMrush). Experience with Content Management Systems: Proficiency with CMS platforms, such as WordPress or HubSpot.
What We Offer?
  • Competitive salary and performance-based incentives
  • Opportunities for career growth within the cybersecurity industry
  • Flexible working options with a remote-first approach
  • Access to professional development resources and training

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