Vice President

About The Role
We are seeking a highly accomplished Vice President – Operations with 15+ years of leadership experience in driving large-scale Demand/ Supply Planning, Warehousing including Dark stores & retail stores, logistics, and end-to-end supply chain excellence. The

ideal candidate will bring strong expertise across both e-commerce and FMCG environments, with a demonstrated ability to scale operations, build high-performing teams, and deliver seamless customer experiences in a fast-paced, high-growth ecosystem.

Key Responsibilities

• Strategic Leadership
• Define and execute operations strategy aligned with business growth goals.
• Partner with the CSCO to shape long-term planning for Inventory, logistics, supply chain, and fulfillment.
• Drive innovation in operational models, leveraging technology, automation, and data-led decision-making.

Key KPIs

• Business outcome of P&L: Top line delivery for each channel: and Purplle stores
• Availability of Inventory at Stores/ Dark Stores/ FC level as per consumer demand
• Consumer Delivery: Speed (Order to Deliver), ON Time performance against promise (At WH & Logistics level)
• Cost of operations : Cost per order for B2C, Movement cost per unit for B2B Demand & Supply Planning
• Leading a team of Demand & Supply Planning to ensure we are able to forecast Demand in all service nodes of Retail stores, Dark Stores, Fulfillment center and able to maintain good on-shelf availability of products across TP (Third Party Brands) and Private Brands
• Manage sourcing & distribution of TP brand products from Brand House
• Manage distribution of Private Brands

Logistics Management

• Oversee end-to-end Logistics for B2B (Sourcing, Inter-warehouse movement, movement to retail stores/ dark stores) and B2C (Consumer Delivery of orders)
• Build and optimize a scalable distribution network for urban and non-urban market.
• Partner with 3PLs, transporters, and warehouse service providers to deliver service reliability and cost efficiency.

Warehouse & Fulfillment Operations

• Lead warehouse strategy, design, and execution across multiple locations including DC/FC/ Dark Stores & Retail stores.
• Drive inventory accuracy, throughput optimization, and SLA adherence.
• Champion automation, layout optimization, safety, compliance, and sustainability standards.

Team & Stakeholder Management

• Build, mentor, and lead large cross-functional operations teams across geographies.
• Partner with CXOs, category, finance, and technology teams to deliver customer-first operations.
• Establish clear KPIs, monitor performance, and drive accountability across the operations function.
• Process Excellence & Risk Management
• Champion continuous improvement using Lean, Six Sigma, and other operational excellence frameworks.
• Build and implement robust risk management and business continuity frameworks.
• Set up governance, SOPs, and strong internal controls for scalable and compliant operations.

Customer-Centric Execution

• Ensure the customer promise is consistently met through best-in-class fulfillment and delivery.
• Drive core metrics such as On-Time Delivery, OTIF (On Time In Full), and Customer Satisfaction.

Qualifications & Experience

• 15+ years of progressive leadership in operations, supply chain, logistics, and warehouse management.
• Strong exposure to both e-commerce/ Quick Commerce and Retail ecosystems

(preferred: dual experience).

• Proven success in managing large-scale, multi-location operations in dynamic environments.
• Hands-on people leadership experience, with ability to inspire large, diverse teams.
• Strong analytical mindset with demonstrated expertise in automation, process optimization, and cost transformation.
• MBA/PGDM in Operations, Supply Chain, or equivalent preferred.

Key Competencies

• Strategic yet execution-focused leadership.
• High adaptability and ability to thrive in ambiguous, high-growth environments.
• Strong stakeholder management and communication skills.
• Results-oriented with a sharp focus on efficiency, cost, and customer experience.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.