Manager – New Product Development

Company Description

Sri Sri Tattva is a leading health and wellness brand with nearly four decades of expertise, offering high-quality Ayurvedic products and services. With a 360-degree approach, the company integrates manufacturing, hospitals, wellness centers, retail franchises, and e-commerce to deliver holistic solutions. Dedicated to promoting health and wellness, Sri Sri Tattva is also known for its strong commitment to social responsibility through the Art of Living foundation's projects. The company continually focuses on innovation and research to meet the evolving needs of consumers by providing safe and effective products. Aiming for global impact, Sri Sri Tattva combines tradition with modern formats to make Ayurveda more accessible.

Key Responsibilities:

1. Product Ideation & Conceptualization

· Identify consumer needs, Ayurvedic solutions, and market gaps to conceptualize new products in skin care, hair care, body care, and wellness
 categories.

· Translate Ayurvedic texts and traditional formulations into modern, scalable FMCG products.

2. Formulation Development

· Partner with internal R&D teams and Ayurvedic experts to design stable, efficacious formulations using herbal actives, oils, extracts, and essential blends.

· Ensure formulations are 100% compliant with Ayurvedic standards
 while being sensory and performance-competitive.

3. Project Management

· Lead end-to-end product development from concept, trials, testing, packaging, and scale-up to market launch.

· Collaborate cross-functionally with Marketing, Packaging, Supply Chain, QA/QC, Regulatory, and Procurement.

4. Vendor & Partner Collaboration

· Work with external R&D labs, raw material suppliers, and contract manufacturers to evaluate new ingredients, technologies, and sustainable packaging options.

5. Regulatory & Quality Compliance

· Ensure all products comply with AYUSH regulations
, 
Drugs & Cosmetics Act
, and 
FSSAI (for ingestible wellness products)
 where applicable.

· Oversee stability, safety, and efficacy testing.

6. Trend & Market Intelligence

· Stay updated on natural beauty, Ayurveda, and clean beauty trends.

· Benchmark competitor products and incorporate consumer insights into the product pipeline.

7. Sustainability & Clean Beauty

· Integrate eco-conscious principles in sourcing, packaging, and formulation — focusing on plant-based, biodegradable, and cruelty-free
 approaches.

Qualifications:

· Education:

o   B.Tech / M.Tech in Cosmetic Technology, Chemical Engineering, or Biotechnology

o   OR M.Sc. in Cosmetic Science, Botany, Chemistry, or related field

o   Preferred:
 PG Diploma or certification in Ayurveda / Herbal Formulations / Cosmetic Technology

· 
Experience:

o   Total Experience:
 8–12 years

o   
Relevant Experience:
 Minimum 5 years in 
personal care, herbal, or Ayurvedic FMCG product development
.

o   Proven track record in 
developing and launching consumer products
 in the beauty or wellness category.

Key Skills & Competencies:

· Strong understanding of Ayurvedic herbs, oils, and traditional formulations

· Technical knowledge of formulation chemistry and stability

· Familiarity with AYUSH and BIS regulatory frameworks

· Excellent project management and cross-functional leadership skills

· Creative and innovation-driven mindset

· Strong vendor management and commercialization capability

· Good understanding of clean, natural, and sustainable product trends

Career Path / Growth Opportunities:

· Head - NPD Innovation

· Category Head – Personal Care / Beauty

Ideal Candidate Profile:

· Passionate about Ayurveda and natural living

· Blends scientific understanding
 with 
traditional wisdom

· Strong collaborator across marketing, R&D, and operations

• · Enjoys bringing new ideas from concept to consumer