Assistant Manager

Span of Control: drive business development initiatives, including client outreach, marketing and pitch materials, events, partnerships and sponsorships

Qualification: MBA / Graduate from a Tier 1 institute

Post Qualification Experience: 5-8 years in B2B Business Development

Designation: Senior Executive

Reporting to: Executive Director

THE ROLE

This role will support the Firms growth by driving business development initiatives, managing client outreach, and enhancing market visibility. This role involves coordinating strategic planning, developing marketing and pitch materials, supporting events and sponsorships, and maintaining key business intelligence. The individual will work closely with partners and cross-practice teams to ensure alignment with the Firms objectives and effective positioning in the legal market.

The incumbent will be a part of a team which is responsible for:

Leading significant strategic change projects across the Firm

Driving business development efforts for the wider Firm

Being repository of relevant market intelligence

Enhancing Firms branding and profile with efficient internal and external communication

JOB RESPONSIBILITIES

The incumbent will primarily be in charge of:

Strategic Planning

Understand the Firms and the identified practice's strategic plan and ensure that the Firms business development objectives support the overall plans.

Assist in the development and execution of annual business plans for identified practices.

Proactively work with partners to target and develop clients.

Support the Firm's client development and CRM activities through coordination of client planning, monitoring of activity and reporting, including metrics based on financials and time.

Support the Firms fee-earners in cross-practice collaboration through the marketing of services, including the development of go-to-market materials in cooperation with other practice groups.

Assist on development of new services and deployment of thought leadership content and other profile-raising activities, including publications, sponsorships and events; and

Proactively look for opportunities to share best practice and improve processes.

Business Development

Manage proposal development for strategic opportunities, including delivery timelines on large or strategic proposals and presentations, refine value propositions and points of view in adherence to Firm guidelines.

Prepare, coordinate and finalize pitches and capability statements for clients, working with a lead Partner or engagement team, coordinating input from other contributors and giving input into cross-practice pitches as required.

Regularly update pitch collateral, ensure standard pitch data is up to date and fit for use for the Firm/practices.

Identifying potential work opportunities / client onboarding either through industry relationships or using social media platforms including Linkedin and industry databases such as MergerMarket, VCCircle, etc.

Regularly engage with business associations/ communities, including attending key networking events and liaison regarding collaboration opportunities.

Assist partners with client opportunities e.g. (background research, preparation of target lists, note taking/participation in visits with partners, etc.) and track these opportunities.

Database management create, maintain and work with lawyer teams to update membership lists, client contacts, mailing lists, deals database and so forth.

Assist in coordination of events such as internal trainings, internal meetings, client conferences, client visits and sponsored events as required.

Assist with tracking and reporting of BD activities; and Prepare reports or summaries regarding BD activities and performance.

Credentials & Marketing Material

Ensure the Firm's suite of marketing materials, including capability statements, pitch templates, deals lists, and website content (internal and external) are up to date and assist with the creation of new materials to meet developing needs.

Develop materials that can be used to consistently communicate with clients and prospective clients on the major topics of the Firm.

Identify and develop marketing materials required by practitioners in the Firm according to the frameworks and templates defined in the Firms marketing standards; and

Manage standards and procedures to ensure that the Firms work experience (deals or matters) is collected on a regular and timely basis and stored in the Credentials Repository.

Events & Conferences

Closely engage with trade bodies, industry associations, high commissions, multiplier agencies and intermediaries.

Maintain list of top agencies that would be relevant for our promotion as a law firm.

Keep a close tab on events, conferences, webinars proposed.

Ensure good representation of KCO on prime committees and delegations.

Make recommendations on participation and sponsorship proposals; and

Curate strategy to optimize our presence at events with prime speaker slots and branding

CANDIDATE PROFILE

EDUCATION AND PRIOR EXPERIENCE

5-7 years of relevant experience in business development, marketing, or client relationship roles within professional services, consulting, or legal services sectors.

Proven experience in managing proposals, marketing materials, events, and stakeholder communication.

Exposure to cross-functional collaboration and client-facing responsibilities in a high paced, dynamic environment.

Experience with CRM tools, market research platforms, and performance tracking systems

Masters degree in Business Administration (MBA) or equivalent, with a specialization in Marketing, Strategy, International Business, or a related field.

Additional certifications in digital marketing, project management, or strategic planning will be an added advantage.