Sr. Manager Corporate Communications
2 days ago
Key Responsibilities:
- Develop and implement strategic communication plans that support the NBFC's business objectives and brand positioning.
- Build and maintain relationships with key media contacts, journalists, and industry influencers to secure positive coverage and act as a primary media contact.
- Create and distribute compelling content for various channels, including press releases, website copy, newsletters, social media posts, and internal communications.
- Oversee employee communication programs to ensure consistent and effective messaging, fostering employee engagement and alignment.
- Develop and implement crisis communication plans to proactively manage potential reputation risks and provide timely, effective responses to any issues that arise.
- Foster strong relationships with investors, customers, partners, and other key stakeholders through targeted communication initiatives.
- Monitor and analyze media coverage, campaign performance metrics, and stakeholder feedback to identify trends and opportunities for improvement.
- Serve as a company spokesperson to handle media inquiries, interviews, and other public engagements.
Candidate Profile:
- Bachelor's or Master's degree in a relevant field such as communications, public relations, journalism, or business with 8+ years of experience in Corporate communications is must.
- A strong understanding of the financial services sector and the unique communication challenges facing NBFCs.
- Exceptional written and verbal communication skills with the ability to convey complex information clearly and compellingly to diverse audiences.
- Strong strategic planning and execution skills to develop and implement effective communication campaigns.
- Proven ability to create engaging and informative content across various platforms, including digital and traditional media.
- Skill in building and maintaining strong relationships with media, stakeholders, and industry influencers.
- Ability to anticipate, assess, and respond effectively to crisis situations.
- Proficiency in social media management, digital marketing trends, and PR tools.
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