Paid Campaign Specialist

7 days ago

Mumbai, Maharashtra, India Ek Ishwar Full time ₹ 4,20,000 - ₹ 8,40,000 per year

Location:
Mahalamxi, Mumbai

Reports To:
CMO

Employment Type:
Full-time

Exp - 3-6 Years

Company Description

Ek Ishwar is India's first integrated devotional ecosystem, designed to make spiritual practices seamless in the digital age. The platform offers services like virtual pujas, devotional music, horoscopes, and an e-shop of curated, authentic essentials. Co-founded by Samridhi and Rashmi Bajaj, Ek Ishwar embraces technology to support and enhance traditional practices of devotion. With an ever-growing community, the platform strives to make spirituality accessible, authentic, and long-lasting.

Learn more about us at

Role Description

This is a full-time on-site role based in Mumbai for a Paid Campaign Specialist & CRM and Communication Journey Flow Campaign Specialist. Responsibilities include planning, executing, and analyzing digital advertising campaigns; designing and managing CRM strategies for customer engagement; and creating communication journey flows tailored to user needs. The candidate will collaborate with various teams to ensure seamless project execution, optimize campaigns, and improve customer satisfaction. This role requires a combination of strategic thinking, creativity, and data-driven decision-making skills.

Key Responsibilities:
Paid Campaign Specialist Responsibilities:

  • Campaign Planning & Strategy:
    Develop, execute, and optimize paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
  • Budget Management:
    Oversee campaign budgets and ensure effective allocation to drive maximum performance and results.
  • Performance Monitoring:
    Monitor key performance indicators (KPIs) such as CPC, CPA, ROAS, CTR, and conversions, providing insights to optimize campaign performance.
  • A/B Testing & Optimization:
    Continuously run A/B tests on ad creatives, landing pages, and targeting strategies to improve campaign results.
  • Analytics & Reporting:
    Analyze campaign performance, create reports, and provide actionable insights to internal teams for improvement.
  • Market Research:
    Stay updated with the latest trends, platform features, and best practices in paid media.

CRM & Communication Journey Flow Campaign Specialist Responsibilities:

  • Customer Lifecycle Strategy:
    Design and implement end-to-end customer journeys, leveraging CRM tools (e.g., Salesforce, HubSpot, Marketo) to nurture leads, engage existing customers, and drive retention.
  • Campaign Creation & Execution:
    Develop and execute personalized email, SMS, and push notification campaigns based on customer behavior, demographics, and lifecycle stage.
  • Journey Optimization:
    Continuously analyze journey performance, tweak strategies, and optimize communication flows to improve engagement and conversion.
  • Segmentation & Personalization:
    Work on advanced customer segmentation and personalization tactics to ensure the right message reaches the right audience at the right time.
  • Cross-functional Collaboration:
    Collaborate with the sales, product, and customer success teams to ensure seamless communication and effective lead management.

Preferred Skills:

  • Experience in paid social campaigns (Instagram, Facebook, LinkedIn).
  • Knowledge of email marketing automation platforms and customer segmentation.
  • Expertise in A/B testing and landing page optimisation.
  • Understanding of customer psychology and experience in personalised messaging.

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