Digital Marketing Manager

2 days ago

Noida, Uttar Pradesh, India PC Mantra Info System Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Develop and implement comprehensive digital marketing strategies to drive online traffic, lead generation, and customer engagement.
  • Plan, execute, and optimize campaigns across various channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising (Google Ads, Meta Ads, etc.).
  • Manage and grow the companys social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Oversee the creation of engaging content (blogs, videos, virtual tours, infographics, and ad creatives) to attract and retain prospects.
  • Monitor, analyze, and report campaign performance using tools like Google Analytics, Search Console, and CRM dashboards.
  • Optimize website and landing pages for improved conversion rates and user experience (UX/UI).
  • Collaborate with the sales team to align marketing efforts with sales objectives and ensure quality lead generation.
  • Manage and coordinate relationships with digital agencies, vendors, and partners.
  • Stay updated with the latest trends, technologies, and best practices in digital marketing and real estate marketing strategies.
  • Budget planning and ROI tracking for digital marketing campaigns.

Preferred candidate profile

  • Bachelors degree in Marketing, Digital Marketing, Business Administration, or a related field (Masters preferred).
  • Proven experience (5+ years) in digital marketing management, preferably in the real estate sector.
  • Strong knowledge of SEO/SEM, PPC campaigns, Google Ads, Meta Ads, social media advertising, and content strategy.
  • Hands-on experience with CRM tools, analytics platforms, and marketing automation systems.
  • Exceptional skills in campaign planning, execution, and performance optimization.
  • Strong analytical, problem-solving, and communication skills.
  • Creative mindset with attention to detail.
  • Ability to manage multiple projects and deliver results under deadlines.

Preferred Competencies:

  • Knowledge of real estate market dynamics and buyer behavior.
  • Experience in branding and positioning luxury and premium real estate projects.
  • Familiarity with lead generation funnels and digital sales strategies.
  • Strong leadership skills with the ability to manage a digital marketing team.

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