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Social Media Executive

2 weeks ago

Mumbai, Maharashtra, India F Jobs Full time

Job Title: Social Media Executive / Intern

Company: Fashion TV India Pvt. Ltd.
Location: Santacruz (West), Mumbai
Experience:

  • Executive: 1 – 3 Years

  • Intern: 0 – 1 Year
    Job Type: Full-time / Internship
    Note: Mumbai-based candidates preferred

About the Company

Fashion TV India Pvt. Ltd. is the Indian extension of the world's largest fashion and luxury lifestyle media brand — Fashion TV. With a global reach of over 2 billion viewers across 190+ countries and 28+ years of heritage, the brand is a pioneer in luxury media, fashion innovation, and premium digital storytelling.

Role Overview

We are seeking a dynamic and trend-savvy Social Media Executive / Intern to manage, grow, and enhance Fashion TV's social media presence across platforms. The ideal candidate should possess strong knowledge of digital trends, audience engagement strategies, and creative content execution for fashion and lifestyle audiences.

Key Responsibilities

  • Manage and optimizse Fashion TV's presence across social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Twitter/X.

  • Plan, schedule, and publish content in line with brand guidelines and content calendars.

  • Create engaging captions, hashtags, and campaign copy tailored for fashion and luxury audiences.

  • Monitor social media channels for comments, messages, and brand mentions; ensure timely responses.

  • Engage with followers, influencers, and fashion communities to increase brand visibility and loyalty.

  • Track content performance, engagement metrics, and audience insights.

  • Suggest innovative content ideas aligned with current fashion trends and social media formats.

  • Coordinate with content writers, designers, and video editors to ensure seamless campaign execution.

  • Support live coverage of fashion events, shows, launches, and behind-the-scenes moments.

  • Stay updated with emerging social media tools, platform updates, and digital marketing trends.

Requirements

  • Basic to intermediate understanding of social media marketing and platform algorithms.

  • Knowledge of Instagram Reels, Stories, YouTube Shorts, and trending content formats.

  • Strong written communication skills with a creative mindset.

  • Ability to multitask and meet deadlines in a fast-paced environment.

  • Interest in fashion, luxury lifestyle, and digital branding.

  • Familiarity with social media scheduling tools (Meta Business Suite, Hootsuite, Buffer, etc.) is an advantage.

  • Analytical mindset with the ability to interpret performance data.

Qualifications

  • Bachelor's degree or pursuing studies in Marketing, Mass Communication, Digital Media, Fashion Communication, or related field.

  • Certification in Social Media Marketing or Digital Marketing is a plus (for Executive role).