Paid Social Analytics and Tagging Specialist

3 days ago

Yamunanagar, Haryana, India Trek Bikes Full time

Job Description

Role title: Paid Social, Analytics and Tagging Specialist

Department: Marketing

Location: India

Reporting to: Digital Shared Services Team leader

Position summary

Trek s Marketing Team is seeking Paid Social, Analytics and Tagging Specialists to elevate our global paid social activity to new heights as well as own the GTM/GA4 setup, tracking and data integrity of all digital marketing channels. This Paid Social, Analytics and Tagging Specialists will run paid social activity for a number of international markets, driving awareness, consideration, sales and high-quality traffic to and ensure all campaigns and channels are accurately measured and continuously optimized through accurate tracking.

Paid Social Key Responsibilities:

  • Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and optimize campaigns to hit awareness, engagement and conversion goals.
  • Own day to day channel management: budgets, pacing, bids, audiences and campaign set up in alignment with each market s business goals.
  • Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels.
  • Support a full funnel strategy using your expertise to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assets
  • Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights.
  • Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem.

Tag Management and Analytics Key Responsibilities:

  • Own GTM containers: Tags, triggers, variables, environments, versioning and QA for all digital marketing channels.
  • Configure and maintain GA4 (events, conversions, custom dims/metrics, audiences) and ensure accurate cross-domain/ecommerce tracking.
  • Maintain & manage pixels for all paid social platforms
  • Own GA4 data quality and maintain tagging with GTM
  • Align campaign naming, UTMs and taxonomy standards for consistent, trustworthy reporting.
  • Lead troubleshooting & action solutions for tracking issues

  • Create and own roadmap of analytics improvements quantifying impact of fixes and reporting progress to stakeholders.

  • Skills, Experience & attributes

  • 8+ years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy
  • 5+ years of experience in tagging and google analytics and google tag management
  • Ability to manage time and priorities in alignment with the business goals
  • Ability to clearly communicate performance and strategy to team lead or internal stakeholders
  • Comprehensive understanding of digital advertising metrics
  • Experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development
  • Bring great energy and have a great sense of fun

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