Content Sourcing

2 weeks ago


Gurgaon, Haryana, India airtel Full time US$ 15,00,000 - US$ 20,00,000 per year

Role:- Content Sourcing

About the Role

As a senior leader within the Supply Chain function at Airtel, the
Content Sourcing
will play a pivotal role in shaping and executing Airtel's content partnership strategy across audio, video, and emerging platforms. This role is critical in anchoring high-value digital content negotiations, unlocking business value, and ensuring Airtel remains a preferred partner in a rapidly evolving content ecosystem.

The role demands a unique blend of commercial acumen, partner management, contract structuring, and strategic thinking. You will act as a thought partner to senior leadership and be accountable for driving long-term partnerships that impact customer experience and top-line growth.

Key Responsibilities:-

  • Strategic Content Partnerships
    :
  • Drive high-level commercial engagements and alliances with top-tier content providers. Identify and onboard strategic partners aligned with Airtel's content and platform strategy.
  • Commercial Structuring & ROI Analysis
    :
  • Lead complex deal negotiations with clear focus on long-term value creation, cost optimization, and ROI. Use data-backed insights to influence deal structures and ensure business alignment.
  • Leadership in Stakeholder Engagement
    :
  • Engage with legal, regulatory, finance, and marketing teams to ensure alignment and governance. Represent content sourcing in senior management forums.
  • Content Budget Leadership
    :
  • Lead annual content sourcing budgets, long-term cost planning, and quarterly forecasts. Own accountability for meeting budgeted targets and managing payouts efficiently.
  • Contractual & Regulatory Excellence
    :
  • Drive closure of strategic and high-value content contracts with precision and timeliness. Mitigate risks through strong legal & regulatory alignment.
  • Partner Relationship Management
    :
  • Build and institutionalize structured partner governance frameworks, resolve escalations, and champion partner success metrics. Lead quarterly business reviews with key content players.
  • Operational Transformation
    :
  • Drive process improvement and automation initiatives across content sourcing and payment processes. Lead "War on Waste" initiatives to improve efficiency and reduce redundancy.
  • Mentorship & Capability Building
    :
  • Mentor and coach mid-level team members. Build future talent pipeline within the content sourcing vertical.

What we're looking for

  • Work Experience
    :
  • Relevant experience in digital content sourcing, rights acquisition, and partner negotiations. Commercial deals and managing large-scale partner ecosystems.

  • Industry Exposure
    :

  • Strong exposure to digital media, OTT, broadcasting, or telecom content domains. Prior experience in
    Ad Sales
    , licensing, or syndication will be an advantage.

  • Functional Skills
    :

  • Strategic negotiation and influencing
  • Commercial and financial acumen
  • Strong problem-solving and analytical skills
  • Cross-functional stakeholder management in a matrix environment
  • Deep understanding of content rights, monetization models, and regulatory aspects.

  • Leadership Traits
    :

  • Strong sense of ownership and accountability
  • Executive presence and high emotional intelligence
  • Process-driven mindset with a passion for excellence
  • Collaborative leadership with high integrity and transparency


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