Media Effectiveness Analyst

6 days ago

Pune, Maharashtra, India Flexability Hr Solutions Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Media Effectiveness: Analyst

Job Description:

Analyst will use in-depth knowledge in Technical Analytics skills and an understanding of media channel based KPIs to help campaign reporting, measurement along with providing insights & recommendations

Key Responsibilities:

  • Analyze media spend, ROI, and performance metrics across key digital platforms such as Google Ads, Facebook/Instagram, DCM, DV360 and translating data into actionable insights.
  • Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization.
  • Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
  • Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

Skills and experience:

  • Minimum 2+ years of experience as a Marketing Analyst.
  • Strong experience with Digital Media Data across Search, Social, Display, Programmatic media and strong understanding of Digital KPIs.
  • Understanding of marketing funnels and relevant KPIs.
  • Knowledge of selected programming languages (e.g., SQL)
  • In-depth knowledge of relational databases (e.g., Snowflake, GCP)
  • Analytical & problem-solving skills.
  • Strong written and oral communication skills.
  • Expertise in designing new dashboards, identifying the right metrics, layout. Exposure to Tableau. Good-to-have: Other Visualization tools like Power BI and Looker Studio, GCP, Datorama etc.

Note: Candidates should be from Media industry.

Interested candidates with relevant experience please share resume @

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