Finance Lead

2 weeks ago

Mumbai, Maharashtra, India Eliviq Full time ₹ 14,00,000 per year

Location - Worli, Mumbai

CTC - Upto 14 LPA

About the Role

Were building a modern home and kitchen electronics brand that elevates everyday rituals

through thoughtful functionality and premium design. Helmed by seasoned founders and

marquee investors, we are crafting elegant, human-centered products for modern living. As

we lay the foundation for the business, we are looking for a Finance Lead with strong FP&A

and accounting experience to join the founding team.

This is not just a number-crunching role you will build finance systems from the ground

up, develop processes for order-to-cash, PO-to-payment, expense tracking, inventory

reconciliation, and cash flow management. Your role will be instrumental in driving financial

clarity and operational discipline as we scale our omnichannel (D2C + offline) business.

Key Responsibilities

Financial Planning & Analysis (FP&A)

  • Create and manage budgets, forecasts, and long-range financial plans.

  • Track and report monthly budget vs actual performance with variance analysis.

  • Partner cross-functionally to build cost structures for new products, categories, and marketing initiatives.

  • Develop and maintain KPIs for spend efficiency, inventory health, and unit economics.

Process Setup & Controls

  • Establish SOPs for expense management, vendor payments, revenue reconciliation, and inventory tracking.

  • Set up order-to-cash and PO-to-payment processes across D2C, marketplaces, and offline retail.

  • Define internal controls and financial discipline mechanisms for a startup environment.

Cash Flow & Treasury

  • Forecast and monitor short-term and long-term cash flows; highlight working capital needs proactively.

  • Manage payments, bank relationships, and vendor payouts.

  • Evaluate and manage import-related debt instruments such as Letter of Credit (LC), Letter of Undertaking (LOU), bill discounting, and other trade finance tools in collaboration with banking partners to optimize working capital.

Accounting & Bookkeeping

  • Oversee day-to-day accounting operations including accounts receivable/payable, journal entries, reconciliations, and month-end closures.

  • Work closely with external CA firms or in-house accountants to ensure accurate books and statutory filings.

  • Support year-end audit and tax filing processes.

D2C Finance Ops

  • Set up and reconcile D2C revenue pipelines across website, marketplaces, and payment gateways.

  • Track COD returns, cancellations, and settlements in real-time.

  • Ensure platform-level reconciliation (Shopify, Amazon, Flipkart, Razorpay, etc.) with ERP/accounting system.

What You Bring

  • 57 years of hands-on experience in FP&A, accounting, and finance operations in a D2C or consumer products environment.

  • Prior experience in setting up financial processes in a startup or early-stage company is highly preferred.

  • Strong knowledge of inventory accounting, cost center tracking, and cash flow management.

  • Familiarity with Tally, Excel, and ideally, D2C commerce tools like Shopify, Razorpay, Zoho Books, or similar.

  • A problem-solver with a bias for action, high ownership, and comfort working in a zero-to-one environment.

Why Join Us?

You will be part of the core founding team
 and help shape a new-age Indian consumer

brand from the ground up. This role offers immense learning, autonomy, and the opportunity

to build scalable systems and processes that support long-term growth.

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