Media Data Analyst

2 weeks ago

Mumbai, Maharashtra, India dentsu Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

The role involves handling
both traditional and digital media data
, tracking competition, and supporting the team with
insights, reports, and client-ready presentations
. The candidate will work closely with strategy, planning, buying, account management, and operations teams to deliver actionable media intelligence.

Experience:

1–2 years of relevant experience in media data analysis, insights, reporting or digital campaign tracking.

Key Responsibilities

  • Collect, manage, and analyze
    media data
    across traditional and digital platforms.
  • Track
    competition performance
    periodically and prepare comparative reports.
  • Work with industry tools such as
    BARC, Similarweb, and other media monitoring/analytics platforms
    .
  • Maintain reports, trackers, and dashboards in
    Excel
    with accuracy.
  • Create
    client-ready PPT decks
    and present insights to internal teams and clients.
  • Collaborate with multiple stakeholders across
    strategy, account management, planning, buying, and operations
    .
  • Stay updated on
    media metrics, industry trends, and evolving media tools
    .
  • Apply
    basic AI tools
    to optimize workflows and reporting.

Requirements

  • Proficiency in
    MS Excel
    (pivot tables, charts, data handling) and
    PowerPoint
    .
  • Strong
    written and verbal communication skills
    .
  • Basic understanding of
    media metrics
    (TRPs, GRPs, Reach, Impressions, CTR, CPM, etc.).
  • Familiarity with
    media tools
    such as BARC, Similarweb, and other analytics/tracking platforms.
  • Awareness of
    AI tools
    (e.g., OpenAI, Perplexity).
  • Highly organized, detail-oriented, and capable of managing multiple tasks.
  • Eagerness to learn and grow in a
    fast-paced media agency environment
    .

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