Marketing Executive

4 days ago

Chandigarh, Chandigarh, India Talwarsons Jewellers Full time ₹ 3,00,000 - ₹ 4,20,000 per year

Position: Marketing Executive

Location: Chandigarh

Industry: Jewellery / Luxury Retail

Experience: 2–4 years in Marketing / Social Media / Brand Promotions

Role Overview

We are seeking a dynamic and creative Marketing Executive to plan, manage, and execute our marketing activities across social media, digital communication, and collaborations. The candidate will be responsible for enhancing brand visibility, driving engagement, and coordinating events and campaigns that align with the brand's identity in the luxury jewellery industry.

_ Job Description _

1. Social Media Management

  • Develop monthly content calendar and strategy for Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
  • Ensure engaging, consistent, and brand-aligned content is created and posted.
  • Monitor performance analytics and optimize content for better engagement and reach.

2. Content Creation (UGC & In-Store)

  • Create and manage in-store User-Generated Content (UGC) highlighting customer experience and product features.
  • Collaborate with photography/videography teams for shoots.

3. WhatsApp Marketing

  • Prepare monthly WhatsApp messaging plan for customers, leads, and prospective clients.
  • Design targeted campaigns (new collections, offers, events, festive greetings).
  • Track response rates and optimize messaging for higher engagement.

4. Event & Collaboration Coordination

  • Coordinate photoshoots, in-store events, exhibitions, and brand collaborations.
  • Approach PR companies, stylists, and influencers for celebrity styling opportunities.
  • Identify and execute local/outstation collaboration opportunities with clothing, luxury, and lifestyle brands to increase brand visibility.

5. Vendor Coordination

  • Liaise with external vendors (photographers, videographers, event managers, PR agencies) for marketing content creation.
  • Ensure timely execution of deliverables and maintain quality standards.

Desired Skills & Competencies:

  • Strong knowledge of social media platforms, trends, and analytics.
  • Excellent written & verbal communication skills.
  • Creative mindset with an eye for luxury branding.
  • Networking skills to build relationships with PR agencies, influencers, and brand partners.
  • Strong organizational & coordination skills for handling events and collaborations.

Qualifications:

  • Graduate/Post-Graduate in Marketing, Mass Communication, or related field.
  • 2–4 years of experience in social media & marketing (luxury/retail industry preferred).
  • Proficiency in Canva, Photoshop, or other creative tools is an added advantage.

What We Offer:

  • Opportunity to work with a reputed luxury jewellery brand.
  • Exposure to celebrity collaborations, brand partnerships, and premium events.
  • A creative environment with scope for innovation.
  • Competitive salary & incentives.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Provident Fund

Language:

  • English (Preferred)

Work Location: In person

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