Assistant Manager
45 minutes ago
Key Responsibilities:
Develop and execute Retention and Nurturing strategies and initiatives
Working with various stakeholders across multiple teams (including product, tech, marketing, etc) and managing multichannel marketing campaigns
Monitoring performance of each channel-Notification, Email & SMS, and customer cohorts and taking surgical actions
Performing analysis like sales funnel analysis, content effectiveness measurement, etc. to improve the effectiveness of CRM channels
Develop insights and identify opportunities to drive revenue growth
Develop and implement new strategies to drive objectives like lead nurturing, cross-selling, and upselling
Lead Content Development efforts to improve CRM activities' effectiveness
Creating periodic reports and preparing decks for reviews
Conduct market research to follow trends and competition
Qualification :
Minimum experience of 5 years
Should have a basic understanding and interest in Digital Marketing and Communications
A proven record in lead nurturing is desirable
Revenue ownership in the current role is desirable
Hands-on experience with marketing automation tools is an advantage
Creative bent of mind with excellent analytical skills to build marketing strategies for various segment
MBA from a top-tier Institute preferred
Must be comfortable in a dynamic start-up environment (start-up experience is preferred)
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