Digital Marketing Specialist

11 hours ago

HSR Layout Bengaluru Karnataka, India 1Squares Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Job Title: Digital Marketing Executive – Education Sector

Location: Bangalore

Employment Type: Full-time

Experience: 1–3 years

About the Role:

We are seeking a results-driven Digital Marketing Executive to manage and grow our online presence across various platforms. The ideal candidate will handle digital campaigns, social media marketing, lead generation, and brand promotion for our educational services, school collaborations, and student outreach programs.

You will work closely with our marketing, content, and design teams to plan and execute campaigns that strengthen our brand visibility in the education sector.

Key Responsibilities:

  • Plan, execute, and monitor digital marketing campaigns across Google, Facebook, Instagram, and other social platforms.
  • Manage and grow the brand's presence on social media channels (Instagram, Facebook, LinkedIn, YouTube).
  • Run paid ad campaigns (Meta Ads, Google Ads) for lead generation and brand awareness.
  • Create, optimize, and manage SEO and SEM strategies to increase web traffic and conversions.
  • Collaborate with the content and design teams to create engaging posts, reels, and ad creatives.
  • Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards.
  • Develop and execute email marketing and WhatsApp marketing campaigns.
  • Identify growth opportunities and implement digital trends suitable for the education industry.
  • Coordinate with school partners and sales teams for campaign execution and lead management.

Required Qualifications & Skills:

  • Bachelor's degree in Marketing, Business, Media, or a related field.
  • 1–3 years of experience in digital marketing or social media management (education sector preferred).
  • Proficiency in Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, etc.), and analytics platforms.
  • Strong knowledge of social media trends and content engagement strategies.
  • Basic understanding of graphic design and video content coordination.
  • Excellent communication, analytical, and multitasking skills.
  • Ability to meet deadlines and deliver measurable results.

Preferred Attributes:

  • Experience handling campaigns for schools, colleges, or EdTech companies.
  • Certification in Google Ads / Digital Marketing / Meta Blueprint will be an advantage.
  • Creative mindset with a data-driven approach to decision-making.

What We Offer:

  • Competitive salary + performance-based incentives.
  • Opportunity to work on impactful campaigns that connect students, schools, and education brands.
  • Growth path into Digital Marketing Manager / Performance Marketing Lead roles.
  • Supportive and collaborative team environment.

Reporting To:

Marketing Manager / Head of Digital

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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