Digital Marketing Course

Core Modules You Will Learn

Most digital marketing courses cover a combination of foundational knowledge and specialized channel expertise.

1. Digital Marketing Fundamentals and Strategy

• Introduction to Digital Marketing: Understanding what digital marketing is, its evolution, and the difference between traditional and digital marketing.
• The Marketing Funnel/Customer Journey: Learning how potential customers move from awareness to loyalty and how digital strategies apply at each stage.
• Developing a Digital Strategy: Setting clear marketing goals (like SMART goals), defining the target audience, and creating a comprehensive plan.
• Marketing Analytics & Data: Learning to use tools like Google Analytics to track website traffic, measure campaign performance (KPIs like CTR, conversion rate), and make data-driven decisions.

2. Search Engine Marketing (SEM)

• Search Engine Optimization (SEO): The process of optimizing a website and its content to rank higher in organic (non-paid) search engine results (like Google).
• Keyword Research: Identifying the terms your audience uses to find information.
• On-Page SEO: Optimizing elements on your website (e.g., titles, meta descriptions, content quality).
• Off-Page SEO: Building authority through backlinks and other external signals.
• Pay-Per-Click (PPC) Advertising: Creating and managing paid campaigns on search engines (like Google Ads) and other networks.
• Ad Campaign Setup: Setting budgets, selecting keywords, and choosing targeting options.
• Ad Copywriting: Writing compelling ad headlines and descriptions.
• Performance Monitoring: Optimizing bids and ad placements for a better Return on Investment (ROI).

3. Content and Social Media Marketing

• Content Marketing: Creating and distributing valuable, relevant content (like blogs, videos, infographics, e-books) to attract and retain an audience.
• Content Strategy: Planning what content to create and when to distribute it.
• Blogging/Copywriting: Learning to write engaging and optimized text for the web.
• Social Media Marketing (SMM): Using platforms like Facebook, Instagram, LinkedIn, and X (Twitter) to build community, engage customers, and drive traffic.
• Organic Social Media: Creating a content calendar and posting to build a following.
• Social Media Advertising: Running targeted paid ad campaigns on social platforms (e.g., Meta Ads).
• Community Management: Interacting with and managing the brand's online audience.

4. Other Key Digital Channels and Skills

• Email Marketing: Building and managing email lists, designing email campaigns (newsletters, promotional offers, automated sequences), and measuring open/click rates.
• Website Design Basics (often WordPress): Understanding the fundamentals of website structure, user experience (UX), and using Content Management Systems (CMS) like WordPress.
• Mobile Marketing: Optimizing content and websites for mobile devices and understanding mobile-specific advertising (e.g., app marketing).
• Affiliate Marketing: Learning how to partner with others to promote products and earn a commission.
• Online Reputation Management (ORM): Monitoring and improving a brand's image and presence across the digital landscape.
• Emerging Technologies: Some advanced courses may cover topics like Marketing Automation and the use of Generative AI tools for content creation and efficiency.

Outcome and Benefits

By the end of a robust digital marketing course, you will typically gain:

• Practical Skills: Hands-on experience with industry-standard tools (like Google Analytics, Google Ads, social media managers).
• Strategic Thinking: The ability to develop a cohesive digital marketing plan that aligns with overall business objectives.
• Data Interpretation: Proficiency in analyzing campaign performance data to identify successes and areas for improvement.
• Career Readiness: The knowledge to pursue various roles, such as Digital Marketing Specialist, SEO Manager, Social Media Strategist, or Content Marketing Manager.

Job Type: Fresher

Pay: From ₹15,000.00 per month

Work Location: In person