Area Sales Manager
2 weeks ago
Job Title: Sales Officer, Sr. Sales Officer and/or Area Sales Manager (ASM)
Department: Sales & Distribution
Locations: We have roles open in the States of Karnataka + Part of Telangana, AP + Part of Telangana, Tamilnadu + Kerala, Odissha + Chattisgarh, Maharashtra, Gujarat + Rajasthan.
Reporting To: Regional Sales In-charge
Job Summary:
The Sales Officer / Area Sales Manager will be responsible for driving sales growth, expanding distribution networks, and improving market penetration for the companys confectionery products in the assigned territory. The role requires building and managing strong relationships with distributors, retailers, and field sales staff to increase the width (range of outlets selling the brand) and depth (number of SKUs per outlet) of product availability. The Sales Officer / ASM will execute business plans, monitor market performance, and ensure consistent achievement of sales targets and visibility goals.
Key Responsibilities:
1. Distribution Expansion:
Identify and appoint new distributors and sub-stockists to improve distribution reach in underpenetrated areas.
Drive numeric and weighted distribution targets across urban and rural markets.
Ensure distributor is of sound financial worthiness, has infrastructure and compliance with legal requirements.
Width & Depth of Distribution:
Expand the width by increasing the number of customers stocking company SKUs.
Improve depth by increasing the number of SKUs placed per customer based on product segmentation.
Monitor SKU-wise availability and push movement of new and strategic products.Sales Target Achievement:
Achieve monthly, quarterly, and annual primary and secondary sales targets.
Monitor beat-wise and distributor-wise performance and take corrective actions where required.
Track and drive customer-level sales productivity and performance metrics.Retail & Channel Development:
Conduct regular market visits to ensure availability, visibility, and freshness of products.
Implement trade schemes, promotions, and merchandising activities effectively.
Train and support field sales representatives (TSIs/PSRs) to enhance retail engagement and sell-through.Market Intelligence & Competitor Tracking:
Gather and report competitor activities, pricing, new launches, and trade feedback.
Identify market trends and consumer insights to support sales strategies.Reporting & MIS:
Maintain accurate and timely sales data, distributor claims, and territory performance reports.
Use sales dashboards and tools to drive data-based decisions and actions.
Required Qualifications & Experience:
Bachelors degree in Business, Marketing, or related field. MBA Sales & Marketing is added advantage.
47 years of relevant Food & FMCG sales experience, preferably in the confectionery/snacks/beverages sector.
Current job must be in Confectionery business for 2-3 years and hands on experience in appointing wholesale distributors.
Proven track record in distribution expansion and field sales management.
Experience in managing rural and urban distribution networks.
Skills & Competencies:
Strong leadership and team management abilities.
Deep understanding of Confectionery / FMCG channel dynamics (GT/MT/rural trade).
Excellent communication, negotiation, and relationship-building skills.
Language proficiency in Local, English and Hindi languages is a must.
Data-driven approach with hands-on experience in MS Excel and reporting tools.
High energy, self-motivated, and result-oriented mind set.
-
Area Manager
2 weeks ago
Ahmedabad, Gujarat, India Hdfc Sales Full time ₹ 15,00,000 - ₹ 25,00,000 per yearRole & responsibilitiesRecruitmentResponsible for recruitment of sales officers and TM by managing the entire recruitment process.Training and CoachingResponsible for conducting the training of new joinees in conjunction with L&D team. He should train and coach the new joinees on geography mapping, source management and customer relationship.Geography...
-
Area Manager
2 weeks ago
Ahmedabad, Gujarat, India HDFC Sales Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per yearCompany DescriptionHDFC Sales Private Limited is a subsidiary of HDFC Bank Ltd. It operates as a distribution arm with the objective of providing doorstep service to prospective clients of the HDFC group. HDFC Sales offers a range of financial management solutions to individuals, including Home Loans, Life Insurance, and General Insurance.Role...
-
Area Manager
2 weeks ago
Ahmedabad, Gujarat, India HDFC Sales Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per yearCompany DescriptionHDFC Sales is a subsidiary of HDFC Bank Ltd that functions as a distribution arm. The objective of HDFC Sales is to offer financial management solutions and doorstep services to prospective clients of the HDFC group. The company specializes in products like Home Loans, Life Insurance, and General Insurance. HDFC Sales aims to provide...
-
Area Manager
4 weeks ago
Ahmedabad, India HDFC Sales Pvt. Ltd Full timeDescription:HDFC Sales is a subsidiary of HDFC Bank Ltd that functions as a distribution arm.The objective of HDFC Sales is to offer financial management solutions and doorstep services to prospective clients of the HDFC group.The company specializes in products like Home Loans, Life Insurance, and General Insurance.HDFC Sales aims to provide comprehensive...
-
Area Sales Manager
2 weeks ago
Bengaluru, Karnataka, India GM Global Products And Sales Full time ₹ 9,00,000 - ₹ 12,00,000 per yearWe are seeking a results-driven Area Sales Manager (ASM) to oversee beverage sales operations across Andhra Pradesh and Telangana.The ideal candidate will be responsible for appointing super stockists, building and managing a high-performing sales team, and driving overall growth in the region.Minimum 7 years experience in beverages/FMCG sales, preferably...
-
Area Sales Manager
3 weeks ago
Ahmedabad, Gujarat, India, Gujarat HR Marga Full timeCompany Description-HR Marga is hiring Sales professionals for the Western region for our client in the Surgical Navigation systems space , based in Bangalore.Role DescriptionThis is a full-time on-site role for an Area Sales Manager located in Ahmedabad. The Area Sales Manager will be responsible for overseeing sales operations in their assigned area,...
-
Area Sales Manager
1 week ago
Ahmedabad, Gujarat, India G. M. Tea Packers Full time ₹ 9,00,000 - ₹ 12,00,000 per yearRole & responsibilities :Creating a comprehensive sales strategy for your assigned area that aligns with thecompany's overall objectives. Overseeing and managing a team of sales representatives,ensuring they are motivated, trained, and equipped to achieve their targets.Achieving sales targets for your area and ensuring they are met or exceeded...
-
Area Sales Manager
4 weeks ago
Ahmedabad, Gujarat, India, Gujarat GIVA Full timeDear Applicants,We are looking for Area Manager at Ahmedabad Location. Interested candidates can go through the below job description and share their resumes.Job Description: Area Manager RetailPosition Overview: As a Cluster Manager Retail, you will be responsible for overseeing the operations and performance of multiple retail stores within a designated...
-
Area Sales Manager
2 weeks ago
Ahmedabad, Gujarat, India PIX Transmissions Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per yearCompany DescriptionPIX Transmissions Ltd. is a leading global manufacturer of Belts and mechanical Power Transmission products. With state-of-the-art Belt manufacturing units and an advanced automated Rubber Mixing facility, PIX Transmissions Ltd. has a significant presence in the Power Transmissions industry. The company operates subsidiaries in Europe and...
-
Area Sales Manager
3 weeks ago
Ahmedabad, India HR Marga Full timeCompany Description-HR Marga is hiring Sales professionals for the Western region for our client in the Surgical Navigation systems space , based in Bangalore .Role DescriptionThis is a full-time on-site role for an Area Sales Manager located in Ahmedabad. The Area Sales Manager will be responsible for overseeing sales operations in their assigned area,...
