Social Media Executive – HR Communications

1 week ago

Noida, Uttar Pradesh, India Software Engineering Firm Full time ₹ 4,50,000 - ₹ 9,00,000 per year

Job Title: Social Media Executive – HR Communications

Department: Human Resources

Job Responsibilities

1. Social Media Management

  • Develop and implement social media strategies aligned with the company's brand and marketing goals.
  • Create, schedule, and publish engaging content (text, images, videos, reels, stories, polls) across all social media platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, etc.).
  • Maintain a consistent brand voice, style, and visual identity across all channels.
  • Run paid social media campaigns and track ROI.
  • Monitor trends, hashtags, and platform updates to keep content fresh and relevant.

2. Community Engagement

  • Respond promptly to comments, messages, and inquiries in a professional and friendly manner.
  • Foster strong relationships with followers, influencers, and brand advocates.
  • Encourage user-generated content and run contests/polls to boost engagement.

3. Online Reputation Management (ORM)

  • Monitor and track brand mentions across social media, review sites (Google Reviews, Glassdoor, etc.), and forums.
  • Respond to reviews—positive and negative—professionally and tactfully.
  • Coordinate with internal teams to address complaints, queries, or escalations.
  • Prepare ORM reports highlighting sentiment analysis, recurring feedback themes, and improvement suggestions.

4. Analytics & Reporting

  • Track performance metrics (reach, engagement, follower growth, sentiment, click-through rates).
  • Create monthly performance reports with actionable insights for improvement.
  • Analyse competitor activity and industry benchmarks.

5. Brand Advocacy & Crisis Management

  • Identify potential PR risks early and manage crisis communication in coordination with leadership.
  • Ensure all responses and actions align with brand values and company policies.

Preferred Skills

  • Strong storytelling skills.
  • Strong know-how of LinkedIn — including content creation, company page management, LinkedIn Ads, and personal branding for leadership.
  • Basic graphic design/video editing skills (Canva, Adobe Suite, CapCut, etc.).
  • Creativity with a strong eye for design and brand tone.
  • Knowledge of social media analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.).
  • Understanding of SEO and content marketing principles.

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