Ads Perf Specialist, Ads

Advertiser Success Team (AST) assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While Onboarding new Advertisers, we focus on providing a 1:1 personalized assistance in educating new Advertisers, setting them up for success. On Optimization, we perform account level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising. You will work with a wide range of businesses to eliminate blockers to an advertiser's success while driving greater commitment and results.

We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated Sr. Specialist who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the advertising business opportunities, review their product listings, create advertising campaigns, and help them adopt high value actions on their account to influence their success in advertising. With existing advertiser, you will assist them to optimize their accounts tailor to their business goals. Ensuring seamless execution of smart, effective campaigns, deliver to advertiser's needs and assist in driving new and repeat opportunities for the business.

To be successful in this role, one should have an experience of interacting with global clients (phone/email), be an effective communicator, quick to learn new tools and systems and flexible in the face of changes. You play a key role on the account team, growing the business by being the customer expert, developing audience and optimization recommendations. Our environment is fast-paced and requires someone who is comfortable working in a deadline-driven environment. You will carry business goals and will be measured on key metrics aligned to the sales and account management teams' goals. You should have great attention to detail, solid deep dive ability and researching skills, strong judgment skills, ability to multi task (in terms of assisting multiple Advertisers with different issues at any one time) and more importantly, be customer obsessed. Technically sound in online Advertising, one should possess excellent verbal & written communication skills and should be able to explain issues and paths to resolution to Advertisers quickly and efficiently. You possess strong analytical ability, and will develop deep expertise in Amazon's products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers' needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.

Key job responsibilities

Core responsibilities include:-

Serves as main point of contact for Advertisers and act as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first-class service and online advertising solutions

Educate advertising products on Amazon Advertising offering. Also help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help advertisers to meet their business goals.

Understand Performance Advertising and uses various tools and techniques to fix campaign set-up and provide related campaign optimization support

Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online trainings

Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns

Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience

Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products

Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers

Open for communication via, phone, chat and others means with customers

Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs

Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level

Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns

Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance

Preparing documents around best practices, SOPs and framework for innovations

Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products

Mentor new joiners and bring them up to speed with regards to program and process

• Bachelor's degree in a business discipline.

• Proven work experience of 2-3 years in sales/contact centre

• Excellent Communication skills

• Must have managed global clients along with owning up their individual performance goals.

• Superior verbal and written communication skills as demonstrated by experience

• Flexible to work in rotational shifts.

• Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word and PowerPoint.

• MBA or other related Master's degree.

• Passion for online advertising and a track record of delivering outstanding results

• Experience interpreting data and making business recommendations

• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously

• Experience in data analysis, either professional experience or through your education

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