
FMCG Sales
23 hours ago
Job Description: FMCG Sales & Channel Expansion Manager
Company:
Dr. WELLNESSON
Location:
Hyderabad (Field & Office)
Experience Required:
2+ years in FMCG Sales & Marketing (Freshers from top tier MBA colleges are considered who has zeal to get into FMCG industry)
Education:
MBA (any specialization)
Language Skills:
Fluent in Telugu, Hindi & English
Tech Skills:
Proficient in Excel, Email, basic tech
About Us
Dr. WELLNESSON is a premium health-food brand offering roasted soya nuts in top supermarkets and wine marts across Telangana & Andhra Pradesh. Our focus is clean, preservative-free, nutrient-rich snacking—trusted by health-conscious consumers.
Key Responsibilities1. Channel & Outlet Expansion
- Identify and onboard
new outlets
—supermarkets, premium wine marts, and gated retail locations. - Map and target high-potential areas in Telangana & Andhra Pradesh, similar to strategies at brands like Too Yumm or Open Secret.
- Create compelling distributor/retailer pitches tailored to the premium wellness angle.
2. Promoter Hiring & Management
- Recruit, train, and deploy
on-ground promoters
at key retail locations. - Schedule and monitor product sampling demos, in-store activations, and brand visibility drives.
- Set daily/weekly sales targets for promoters; supervise performance and provide coaching.
3. Sales & Trade Marketing Execution
- Maintain store-level dashboards:
placement, inventory, replenishment
, and
promoter performance
. - Plan and execute promotional campaigns aligned with brand strategy—festive bundles, tasting counters, demo days.
- Utilize data from CRM and Excel for performance tracking, outlet scoring, and sales forecasting.
4. Relationship & Stakeholder Management
- Build strong relationships with
store managers
, key distributors, and promotional staff. - Liaise with marketing to align promotions, social media campaigns, and POS materials.
- Report weekly on outlet performance, challenges, feedback from ground, and corrective actions taken.
5. Operational Excellence
- Work with supply chain and operations teams to ensure timely builds, new deliveries, and merchandising compliance.
- Monitor competitor activity at stores and gather market intelligence.
- Ensure brand standards in visual merchandising and product education are maintained consistently.
CriteriaRequirements
Experience
2+ years in FMCG trade coverage, preferably in snack categories (new-agers like Too Yumm, Open Secret)
Education
MBA with strong acumen in sales, operations, or channel management
Skills
Fluent in Hindi & English; CRM (e.g., Zoho/Salesforce); proficient in Excel & reporting; people management
Personal Traits
Energetic,
MBA Freshers from reputed colleges can apply if you have the zeal to enter into FMCG industry.
Perks & Benefits
Attractive Career - long term & sustainable
Attractive salary
Rapid Growth role
Revenue Incentives
ESOPs/ Equity allotments for right candidates
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