Senior SEO and Digital Marketing Expert

About John and Smith

John and Smith is a dynamic organization managing a diverse portfolio spanning Technology, Healthcare, Cyber Security, and Fashion industries. We are seeking a seasoned digital marketing professional to drive our online presence and search visibility across our varied business verticals.

Position Overview

We are looking for an experienced
Senior SEO & Digital Marketing Expert
to lead our comprehensive digital marketing initiatives across multiple industry sectors. The ideal candidate will possess deep expertise in search engine optimization, digital marketing strategy, and cross-industry campaign management. This role requires someone who can adapt marketing strategies to diverse audiences while maintaining consistent brand excellence across our Technology, Healthcare, Cyber Security, and Fashion portfolios.

Key Responsibilities

SEO Management

• Develop and execute comprehensive SEO strategies for multiple industry verticals
• Conduct thorough keyword research and competitive analysis across Technology, Healthcare, Cyber Security, and Fashion sectors
• Optimize website architecture, content, and technical SEO elements for improved search rankings
• Monitor and analyze search engine algorithm updates and adapt strategies accordingly
• Implement local SEO strategies where applicable
• Manage and optimize Google My Business profiles across different business units
• Conduct regular SEO audits and provide actionable recommendations for improvement

Digital Marketing Strategy

• Create and manage integrated digital marketing campaigns across multiple channels
• Develop industry-specific content marketing strategies that resonate with diverse target audiences
• Plan and execute social media marketing campaigns across relevant platforms
• Manage email marketing campaigns with segmentation strategies for different industry verticals
• Oversee paid advertising campaigns (Google Ads, social media ads, display advertising)
• Develop and implement conversion rate optimization (CRO) strategies
• Create and manage marketing automation workflows

Analytics and Reporting

• Monitor and analyze website traffic, user behavior, and campaign performance using Google Analytics, SEMrush, Ahrefs, and other relevant tools
• Prepare comprehensive monthly and quarterly performance reports for stakeholders
• Track ROI and KPIs across all digital marketing initiatives
• Provide data-driven insights and recommendations for continuous improvement
• Set up and maintain proper tracking and attribution models

Cross-Industry Collaboration

• Work closely with different business units to understand unique industry requirements and challenges
• Adapt marketing messages and strategies to comply with industry-specific regulations (particularly for Healthcare and Cyber Security)
• Collaborate with content creators, designers, and developers to ensure cohesive brand messaging
• Stay updated with industry trends and best practices across Technology, Healthcare, Cyber Security, and Fashion sectors

Required Qualifications

Experience and Education

• Bachelor's degree in marketing, Digital Marketing, Communications, or related field
• Minimum 5 years of proven experience in SEO and digital marketing roles
• Demonstrated experience managing digital marketing campaigns across multiple industries or diverse client portfolios
• Experience with B2B and B2C marketing strategies

Technical Skills

• Advanced proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog)
• Expertise in Google Analytics, Google Tag Manager, and Google Ads
• Proficiency in social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads)
• Experience with email marketing platforms (Mailchimp, HubSpot, Pardot, or similar)
• Knowledge of HTML, CSS, and basic web development principles
• Familiarity with CMS platforms
• Experience with marketing automation tools and CRM systems

Industry Knowledge

• Understanding of digital marketing regulations and compliance requirements, particularly for Healthcare (HIPAA) and Finance sectors
• Knowledge of B2B marketing strategies for Technology and Cyber Security industries
• Familiarity with fashion/retail marketing trends and e-commerce best practices
• Awareness of industry-specific keywords, customer journeys, and pain points

Preferred Qualifications

• Google Analytics and Google Ads certifications
• HubSpot, Salesforce, or other relevant marketing certifications
• Experience with enterprise-level SEO and digital marketing implementations
• Knowledge of international SEO and multi-language website optimization
• Experience with influencer marketing and partnership development
• Familiarity with marketing attribution modeling and advanced analytics

Personal Attributes

• Strong analytical mindset with ability to interpret complex data sets
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Creative problem-solving abilities and strategic thinking
• Detail-oriented with strong organizational skills
• Ability to work independently and as part of a collaborative team
• Adaptability to rapidly changing digital marketing landscape
• Strong presentation skills for stakeholder communication

What We Offer

• Competitive salary commensurate with experience
• Comprehensive benefits package including health insurance
• Professional development opportunities and continued education support
• Flexible work arrangements
• Opportunity to work across diverse and exciting industries
• Access to cutting-edge marketing tools and technologies
• Collaborative and innovative work environment
• Career growth opportunities within a expanding organization

Application Process

Interested candidates should submit:

• Comprehensive resume highlighting relevant SEO and digital marketing experience
• Portfolio of successful SEO and digital marketing campaigns
• Examples of performance improvements and ROI achievements
• Professional references from previous employers or clients

Application Deadline:
 15
th
of August 2025

Start Date:
 1
st
of September 2025

Location:
 Kozhikode, Kerala

John and Smith is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.