Assistant General Manager

• Designation: Assistant General Manager Agri Business
• Organization: SwitchON Foundation
• Location: West Bengal / Maharashtra (with national-level travel)
• Work Experience: Minimum 8–10 years in agri-marketing, FPO development, or rural enterprise promotion, with demonstrated success in market linkage development (flexible to 5+ years with proven 5+ crore sales facilitation annually).
• Compensation: Annual CTC: 8–9 Lakhs per annum (Fixed) + Variable Pay + Commitment Bonus (aligned with experience, qualifications, and current salary)
• Language Proficiency: Hindi, English, and preferably Bengali / Marathi

Position Summary

The Assistant General Manager Agri Business will be responsible for driving market linkages, sales, and value chain development for Farmer-Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON-supported enterprises. This role requires strong business acumen, buyer engagement, and supply chain management expertise to bridge the gap between farmer collectives and reliable markets, ensuring fair pricing, scalability, and sustainability.

Key Responsibilities

Market Development & Partnerships

• Develop and execute strategies to secure markets for FPO/SHG produce.
• Build and maintain relationships with buyers (retailers, wholesalers, institutional buyers, exporters, processors).
• Identify and facilitate anchor buyers, bulk procurement, and contract farming opportunities.
• Organize and lead participation in buyerseller meets, trade fairs, and exhibitions, in collaboration with government, CSR partners, and private players.
• Explore digital/online market linkages and partnerships with e-commerce and agri-tech players.

Sales & Business Growth

• Deliver annual sales targets for FPOs/SHGs with clear KPIs (deal closures, buyer retention, revenue growth).
• Negotiate pricing, contracts, and delivery terms ensuring fair returns for farmers and buyer satisfaction.
• Track market trends, competitor landscape, and demand forecasts to inform business strategies.
• Support FPOs in business planning, market readiness, branding, and marketing strategies.

Supply Chain & Value Chain Development

• Design and manage aggregation, storage, logistics, and distribution systems.
• Ensure compliance with quality standards, grading, packaging, and certifications (organic, fair trade, etc.).
• Identify and develop value chains for key crops under CRA, including niche and premium markets.
• Facilitate capacity-building sessions for FPO leaders on marketing, quality, and buyer requirements.

Marketing & Brand Strategy

• Design go-to-market strategies, including branding, packaging, and positioning for farmer products.
• Collaborate with communication teams to amplify farmer brand visibility.
• Prepare marketing material such as product profiles, pitch decks, and case studies.

Qualifications, Experience & Skills

Education:

• Masters degree in Agribusiness Management, Agriculture, Rural Development, or a related field.

Experience:

• 810 years in agri-marketing, FPO development and market linkage, or rural enterprise promotion.
• Demonstrated success in market linkage development and business support to rural communities. (Flexible to 5+ years with proven facilitation of sales worth 5+ crore annually).

Skills:

• Strong knowledge of agri-value chains, buyer engagement, and market linkage creation.
• Expertise in supply chain planning (aggregation, storage, logistics, distribution).
• Proficiency in MIS, data analysis, reporting (Excel, Google Suite, dashboards).
• Strong communication, negotiation, and stakeholder management skills.
• Willingness to travel 5060% across Eastern & Western India.

Preferred/Good-to-Have:

• Experience with export markets, digital platforms, branding, blockchain/traceability systems.
• Knowledge of perishable commodities, institutional procurement, and impact measurement tools.

Reporting Structure

• Reports To: Executive Director
• Direct Reports: 45 team members

Travel Requirements5060% travel across Eastern & Western India for field visits, trade fairs, and business development activities.

Compensation

• Annual CTC:89 Lakhs per annum (Fixed)
• Additional Benefits: Variable Pay + Commitment Bonus (Compensation will be aligned with experience, qualifications, and current salary)
• Reimbursement: Official travel, stay, and logistics as per organizational policy

Application Process

To apply, please complete the application form and upload your updated CV and cover letter via the link -

About SwitchON Foundation

Established in 2008, SwitchON Foundation is a pioneering non-profit committed to driving sustainable development through innovative solutions in climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization. With a passionate team of over 175 professionals, we operate across 10 states in India, empowering communities with climate-smart technologies and practices.Recognized as a Great Place to Work, SwitchON Foundation prides itself on an inclusive workplace with strong representation of women in leadership roles. Our impact is amplified through innovative programs, social enterprises, and strategic policy advocacy.

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Noted : Experience in agri-input sales (seeds, fertilizers, pesticides, chemicals) or FMCG sales will not be considered.