Brand Partnerships

About Homegrown

Homegrown is India's next-gen culture and lifestyle platform for the creative class. The Homegrown Ecosystem is powered by: i. Digital media platform & network ii. Creative Agency & Production House iii. Events & Experiences iv. IPs - The Homegrown Festival (Formerly #HGStreet) and more

View work on: | Platforms: | ig: @homegrownin @homegrownvoices @homegrownstreet

AWARDED: ADWEEK's FASTEST GROWING AGENCIES WORLDWIDE & CAMPAIGN ASIA'S EVENT MARKETING AWARDS

Some of our clients: Bacardi, Nike, Puma, Budweiser, Dewars, Nothing, Jagermeister, adidas, etsy, Johnnie Walker

We are looking for a team member who can spearhead strategy and development for multi-platform creative, digital, social and experiential projects and to ensure strong client partnerships. A minimum of 5-7 years of work experience in a leading digital advertising agency business with a strong creative bent of mind. Significant experience with client relationship management, strategy, team building and management, budgeting, negotiations of contracts and fees, production, and media analytics.

To be on the pulse of contemporary youth culture and the emerging trends in the creative industries.

To bring forth an innovative and fresh lens to culture marketing and partnerships driven by purpose, community, storytelling, design and aesthetic sensibilities. (We prefer candidates with agency background)

Responsibilities

• Responsible for identifying new business opportunities, maximising revenue streams and managing P/L across all projects.
• Responsible for pitching new businesses along with the CMO, displaying impactful presentation skills.
• Driving cross-functional teams to deliver creative thinking and powerful ideas on youth culture marketing.
• Defining scope of work on each campaign/project, allocate and negotiate budgets and contracts.
• Responsible for guiding teams on all projects that are managed by the junior marketing, brand solutions team members.
• Responsible to spearhead operations and workflow allocation across campaigns/projects and management of cross functional teams of marketing, design, video and editorial.
• Will be occupying a leadership position; therefore, must be able to take charge and guide junior team members.
• Responsible (but not limited to) to produce multi-format and multi-platform digital campaigns, photo and video-shoots, influencer marketing, digital and experiential festivals which are both brand and homegrown IPs.
• Client management and lead point of accountability: to ensure timelines and deliverables are met and to mobilise cross functional teams; manage expectations for effective and impactful campaign execution.
• Lead brainstorms and develop creative ideas and concepts: to bring an innovative and a fresh lens to campaigns that lie at the intersection of Indian creative youth culture and identity.
• To have a strong understanding and interest in the emerging contemporary youth culture trends, creative communities, insights, needs, purpose that can be mapped to brands and build new communities.
• Provide thought leadership to partners in the youth culture, branded content, digital media (platform agnostic).
• Partner with senior leadership to set projections for the year.
• Responsible for delivery management and client budget on forecasting, billing, and reconciling fee and PT budgets.

Skills & Experiences

• To want to push boundaries of creativity, marketing and to not accept status quo
• 5+ years of related industry experience in a leading creative agency, digital marketing, digital publishing experience: required
• Multi-format and platform branded execution experience is required: digital, video, social, influencer, experiential and more.
• 5 years or more of building client relationships. Client references will be required on the accounts previously worked on
• The ability to lead and guide a team effectively; experience with managing teams of minimum 4 and more
• To have significant knowledge and experience in marketing and advertising, with a focus on content, digital strategy and storytelling, technology, and emerging trends
• To have a good understanding and interest in producing, project management and delivery across multiple formats including digital, social, film, photography, editorial, and experiential
• A strong ability to negotiate and find new business opportunities
• To have the ability to work in a creative, lean, fast growing startup, managing multiple projects in a fast-paced environment
• To be organised, proactive, solutions driven, analytical and a creative problem solver
• Ability to manage multiple projects simultaneously which may span across multiple formats and platforms.
• Strong communication and presentation skills – articulate and engaging
• To have demonstrated budget management and resource planning experience
• To have a keen interest in youth culture and the arts, film, fashion, lifestyle and more. Also an understanding of the Homegrown brand's voice and values
• Understanding of digital storytelling, social distribution and analytics
• To be proficient in Excel, Google Slides, Google Docs., Google Drive.
• A strong sense of design and aesthetic.
• Candidates with experience working in a traditional creative agency would be preferred.