Digital Marketing Executive

1 week ago

Pune, Maharashtra, India Internet Soft Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Senior Digital Marketing Executive (Performance Marketing Expert)

Location : Hadapsar , Pune

Experience: 5 to 6+ Years (Performance Marketing Focus)

About PAYS POS

PAYS POS ) is a next-gen POS provider helping restaurants and retailers in the US streamline operations with our POS solutions and standalone credit card readers. We're expanding aggressively and need a digital marketing genius who can own performance marketing, drive leads, and hit targets with precision.

What You'll Do

Own the full performance funnel — from awareness to conversion to retention.

Lead paid campaigns across Meta, Google, LinkedIn, and retargeting platforms with a focus on scaling revenue.

Manage and optimize large ad budgets with strict ROI accountability (CPL, CAC, LTV, ROAS).

Run conversion-focused experiments (A/B testing, landing page optimization, CRO strategies).

Build and execute lead generation funnels that consistently deliver high-quality, sales-ready leads.

Implement AI-driven marketing automation for bidding, segmentation, nurturing, and reporting.

Collaborate with sales teams on lead scoring, qualification, and pipeline acceleration.

Create data-driven dashboards & attribution models to track performance beyond vanity metrics.

Stay ahead of fintech/pos industry trends & competitor strategies, bringing fresh, innovative campaign ideas.

Ensure compliance with US ad policies for financial and payments-related advertising.

What We're Looking For

5–6+ years of deep performance marketing experience, ideally in SaaS, fintech, or payments.

Proven success in scaling paid campaigns profitably (not just running ads).

Expert in Google Ads, Meta Ads, LinkedIn Ads, remarketing & programmatic.

Strong grasp of analytics (GA4, Data Studio, Looker, or similar) and multi-touch attribution.

Experience in CRO tools (Hotjar, Optimizely, VWO) and growth hacking frameworks.

Advanced skills in AI & automation platforms for campaign scaling and optimization.

Results-obsessed mindset with a track record of hitting aggressive lead gen and revenue targets.

A strategic innovator who thrives in fast-paced, high-growth environments.

Why Join Us?

Work directly on scaling a fintech brand in the US market.

Full ownership of performance marketing with freedom to experiment & innovate.

Competitive salary + performance-linked incentives.

  • Be part of a fast-growing, results-driven team where your impact is visible.

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