Digital Marketing Manager

4 days ago

Indore, Madhya Pradesh, India Zehntech Full time US$ 90,000 - US$ 1,20,000 per year

Location: Indore

Employment Type: Full-time

We are looking for a highly motivated and experienced Digital Marketing Manager with a

strong specialization in product marketing to join our dynamic marketing team. The ideal

candidate will have 3-5 years of hands-on experience in developing and executing

comprehensive digital marketing strategies to drive product awareness, adoption, and

revenue growth. This role requires a blend of strategic thinking, tactical execution, and a

deep understanding of the product lifecycle.

Responsibilities:


• Product Launch & Lifecycle Marketing:

o Develop and execute digital marketing strategies for new product launches,

including pre-launch, launch, and post-launch activities.

o Collaborate closely with product management, sales, and content teams to

ensure consistent messaging and successful market penetration.

o Manage and optimize digital campaigns throughout the product lifecycle to

maximize engagement and conversion.


• Digital Campaign Management:

o Design, implement, and optimize digital marketing campaigns across various

channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn,

Facebook, Twitter, Instagram), email marketing, and display advertising.

o Conduct A/B testing and experimentation to continuously improve campaign

performance and ROI.

o Monitor, analyze, and report on campaign performance, identifying trends

and insights to optimize future strategies.


• Content Strategy & Promotion:

o Work with the content team to develop compelling product-centric content

(e.g., landing pages, blog posts, case studies, videos, webinars) that

resonates with target audiences.

o Strategize and execute digital promotion plans for product content to

maximize reach and engagement.


• Website & SEO Optimization:

o Collaborate with the web development team to ensure product pages are

optimized for user experience, conversion, and SEO including optimization for

voice search and AI-driven platforms.

o Implement SEO best practices for product-related content to improve organic

search rankings.

o Collaborate with the web development team to ensure product pages are

optimized for user experience, conversion, and Search Everywhere

Optimization (SEO).


• Market Research & Analysis:

o Conduct market research to understand target audiences, competitor

strategies, and industry trends to inform product marketing efforts.

o Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and

provide actionable insights.


• Cross-functional Collaboration:

o Act as a key liaison between the marketing, product, sales, and customer

success teams to ensure alignment and consistency in product messaging

and GTM strategies.

o Present product marketing strategies and performance updates to

stakeholders.

Requirements:


• 3-5 years of proven experience in digital marketing with a strong focus on

product marketing.


• Demonstrable experience in developing and executing successful digital marketing

campaigns across multiple channels (SEM, Social, Email, Display).


• Solid understanding of the product development lifecycle and go-to-market

strategies.


• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).


• Strong analytical skills with the ability to interpret data, identify trends, and make

data-driven decisions.


• Experience with SEO/SEM tools and best practices.


• Excellent written and verbal communication skills, with a keen eye for detail.


• Ability to work independently and collaboratively in a fast-paced environment.


• Strong project management and organizational skills.

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