Market Research Analyst

Research Executive - Qualitative Research

ABOUT THIS JOB

We won't say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today's leading global companies.

RESPONSIBILITIES

• Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
• Reporting to a project lead, you will be responsible for the successful execution of customized qualitative studies, including project costing, questionnaire design, project management and execution, analysis and report writing.

Client Management

• Managing clients and their respective projects from beginning to end, including making actionable recommendations to support key business objectives  Consistently exceeding client expectations from project inception through completion

Project Management

• Successfully manage multiple projects simultaneously, all in different design/analysis stages
• Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner
• Coordinating project task activities between your project team and internal support/operations team(s)
• Consulting (Questionnaire Design, Analysis, Reporting & Writing)
• Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
• Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives
• Synthesis and communication of both primary and secondary research findings into actionable insights according to the client's objectives
• Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
• Provide "in office" research, administrative and operational support to senior staff
• Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request, accuracy and correctness.

A LITTLE BIT ABOUT YOU

• Experience in Automotive / Service / FMCG/Tech
• Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred.
• Strong Client Focus and Proactiveness
• Strong interpersonal skills
• Very Good Influencing & Persuading Skills
• Has experience of developing and managing client relationships.
• Expert knowledge of research techniques and methodologies
• Keen observer and takes interest in macro cultural shifts and trends.
• Any published thought leadership paper would be an added advantage.

• MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing
• 6 months to 1 years' experience in Qualitative Consumer Insights role
• Working knowledge of statistics and multivariate analysis

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: