Social Media Manager

Job Title: Social Media Manager – Airbnb Rentals & Brand Promotion

Location: Majura gate, Surat

Employment Type: Full-time

About the Role

We're looking for a creative and strategic Social Media Manager to oversee the online presence of our (UK & US) Airbnb rental properties and strengthen our brand identity. This role combines content creation, audience engagement, analytics, and brand storytelling to attract guests, drive bookings, and build a consistent brand voice across all platforms.

You will develop and execute social media strategies that highlight our properties, showcase local experiences, and connect with travelers in a way that reflects our brand personality and values.

Key Responsibilities

1. Content Creation & Strategy

• Plan, create, and manage a monthly content calendar for Instagram, Facebook, and other relevant platforms.
• Develop engaging visuals, short-form videos, reels, and written content that highlight properties, amenities, guest experiences, and local attractions.
• Work closely with photographers, videographers, or use in-house tools to ensure high-quality visuals and storytelling.
• Stay ahead of social media trends to incorporate fresh, creative ideas into campaigns.

2. Brand Promotion & Voice

• Maintain a consistent brand voice, tone, and visual style across all platforms.
• Develop creative campaigns to increase brand awareness, engagement, and direct bookings.
• Collaborate with influencers, local businesses, and travel bloggers to amplify reach.

3. Engagement & Community Building

• Respond promptly to comments, direct messages, and inquiries to foster relationships with past and potential guests.
• Engage with local communities, travel enthusiasts, and followers to build a loyal and interactive audience.
• Monitor brand mentions and guest-generated content to feature user stories and reviews.

4. Analytics & Reporting

• Track and analyze key performance metrics, including engagement rates, reach, impressions, and follower growth.
• Prepare monthly reports with insights and recommendations to improve performance.
• Use data to inform future strategies and refine campaigns for better ROI.

5. Paid Campaigns (Optional but Preferred)

• Assist in planning and running paid social media ads targeting travelers and potential guests.
• Monitor ad performance and suggest budget adjustments for optimal results.

Required Skills

• Strong knowledge of Instagram, Facebook, Pinterest, and emerging social platforms.
• Proficiency with content creation tools like Canva, Adobe Creative Suite, or CapCut.
• Excellent writing skills with the ability to craft compelling captions and brand stories.
• Data-driven mindset with experience using analytics tools like Meta Insights, TikTok Analytics, or similar platforms.
• Strong organizational skills to manage multiple platforms and campaigns simultaneously.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field (or equivalent work experience).
• Previous experience in social media marketing for hospitality, travel, or short-term rentals.
• Familiarity with (UK & US) Airbnb or similar platforms and knowledge of guest booking behaviors.
• Experience with influencer marketing and collaborations.
• Photography or video editing skills are a plus.

What We Offer

• Flexible work schedule with remote opportunities.
• Creative freedom to shape the brand's online identity.
• A collaborative and supportive work environment.
• Opportunities for professional growth and training in digital marketing and hospitality trends.

Job Type: Full-time

Pay: ₹35, ₹50,000.00 per month

Benefits:

• Food provided
• Leave encashment
• Paid time off

Work Location: In person